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Author Kleopatra Konstantoulaki , Ioannis Rizomyliotis , Athanasios Poulis
Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your bra....
Release Date 2017/10 -
Author Prokopis Theodoridis , Athanasios Poulis , Stavros Papakonstantinidis
In today’s highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach. Consumers are ....
Release Date 2016/01