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Author Assistant Professor Stavros Papakonstantinidis
This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.What is branding and what makes people passionate about it? How can people develop and maintain a uni....
Release Date 2018/11 -
Author Prokopis Theodoridis , Athanasios Poulis , Stavros Papakonstantinidis
In today’s highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoLoMo consumers who embrace an omnichannel marketing approach. Consumers are ....
Release Date 2016/01