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Author Bill Halligan , Brian Halligan , David Meerman Scott
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sal....
Release Date 2010/08 -
Seven Deadliest Microsoft Attacks
Author Naomi Alpern , Mike Borkin , Brian Barber , Rob Kraus
Seven Deadliest Microsoft Attacks explores some of the deadliest attacks made against Microsoft software and networks and how these attacks can impact the confidentiality, integrity, and availability of the most closely guarded company secrets. If you need to keep u....
Release Date 2010/03 -
Author Ashton Kutcher , Brian Solis
Praise for Engage!"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you....
Release Date 2010/03 -
Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love
Author Donna Heckler , Brian D. Till
This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.Get branding right from the start, with great product names, powerful differentiators, and me....
Release Date 2010/02 -
Author Donna Heckler , Brian D. Till
This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.Build a brand that everyone in the organization owns, lives, loves--and shines through in ever....
Release Date 2010/02 -
PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?
Author Deidre Breakenridge , Brian Solis
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Discover the new public relati....
Release Date 2010/02 -
Author Terrence V. Lillard , Chris Happel , Brian Barber , Graham Speake
Eleventh Hour Linux+: Exam XK0-003 Study Guide offers a practical guide for those preparing for the Linux+ certification exam. The book begins with a review of important concepts that are needed for successful operating system installation. These include compu....
Release Date 2009/11 -
World Class Selling: New Sales Competencies
Author Eric M. Kerkhoff , Tim Ohai , Brian W. Lambert
World-Class Selling delivers the latest research-based criteria for sales teams interested in selling more effectively against an ever-changing business environment. Sales leaders can use this title as a foundation to build or reorganize sales processes and sales pe....
Release Date 2009/06 -
Author Curt Hibbs , Brian P. Hogan
It's no secret that the entire Ruby on Rails core team uses OS X as their preferred development environment. Because of this, it is very easy to find authoritative information on the web about using Rails on OS X. But the truth is that Windows developers using Rai....
Release Date 2009/06 -
Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards
Author Jeff Finken , Brian Paulen
Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft techn....
Release Date 2009/05 -
The Differentiated Workforce: Translating Talent into Strategic Impact
Author Richard W. Beatty , Mark A. Huselid , Brian E. Becker
Do you think of your company's talent as an investment to be managed like a portfolio? You should, according to authors Becker, Huselid, and Beatty, if you're interested in strategy execution.Many companies fall into the trap of spending too much time and money on....
Release Date 2009/04 -
Professional DotNetNuke®5: Open Source Web Application Framework for ASP.NET
Author Ryan Morgan , Stan Schultes , Darrell Hardy , Brian Scarbeau , Shaun Walker
DotNetNuke creator Shaun Walker leads this superlative author team of MVPs while delivering the latest update of a bestseller. They offer complete coverage of the major revisions to DotNetNuke 5, such as more granular administration, widgets, XHTML compliance, impro....
Release Date 2009/02 -
Putting the Public Back in Public Relations
Author Deirdre Breakenridge , Brian Solis
“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.”Seth Godin, Author of Tribes“I am thrilled that there is finally a book about the right way to approach PR in today’s worl....
Release Date 2009/02 -
Author Sandy Shrum , Karen J. Richter , Mike Phillips , Brian P. Gallagher
CMMI-ACQ® (Capability Maturity Model® Integration for Acquisition) describes best practices for the successful acquisition of products and services. Providing a practical framework for improving acquisition processes, CMMI-ACQ addresses the growing trend in business....
Release Date 2008/12 -
Learning ASP.NET 3.5, 2nd Edition
Author Jesse Liberty , Dan Hurwitz , Brian MacDonald
With this book, you will learn how to create engaging and interactive web applications using the latest version of the world's most popular web development platform: ASP.NET with AJAX, built on the productivity-enhancing features of Visual Studio 2008. All you need....
Release Date 2008/07 -
Author Tom Phoenix , Randal L. Schwartz , brian d foy
Learning Perl, popularly known as "the Llama," is the book most programmers rely on to get started with Perl. The bestselling Perl tutorial since it was first published in 1993, this new fifth edition covers recent changes to the language up to Perl 5.10. This book ....
Release Date 2008/06 -
Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
Author Dan Solomon , Brian Reich
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matte....
Release Date 2007/12 -
The Ernst & Young Business Plan Guide, Third Edition
Author Ernst & Young , Patrick T. Pruitt , Jay M. Bornstein , Brian R. Ford
In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also ....
Release Date 2007/06 -
Secure Programming with Static Analysis
Author Jacob West , Brian Chess
The First Expert Guide to Static Analysis for Software Security!Creating secure code requires more than just good intentions. Programmers need to know that their code will be safe in an almost infinite number of scenarios and configurations. Static source code analy....
Release Date 2007/06 -
Snort Intrusion Detection and Prevention Toolkit
Author Andrew Baker , Jay Beale , Brian Caswell
This all new book covering the brand new Snort version 2.6 from members of the Snort developers team.This fully integrated book and Web toolkit covers everything from packet inspection to optimizing Snort for speed to using the most advanced features of Snort ....
Release Date 2007/04 -
Apple Pro Training Series QuickTime Pro Quick-Reference Guide
Author Jem Schofield , Steve Martin , Brian Gary
This handy 180-page book offers a great overview of QuickTime Pro, including a fundamental explanation of video encoding and an invaluable look-up guide of video codecs and the QuickTime Pro interface. Includes step-by-step tutorials for the five things people do mo....
Release Date 2007/04 -
Professional Application Lifecycle Management with Visual Studio® 2010
Author Martin Woodward , Ajoy Krishnamoorthy , Brian Keller , Mickey Gousset
Get up to speed on Application Lifecycle Management (ALM) with Visual Studio 2010 through a combination of hands-on instruction and deep-dives.Microsoft has packed a lot of brand new testing and modeling tools into Visual Studio 2010, tools that previously were avai....
Release Date 2006/11 -
How to Cheat at Windows System Administration Using Command Line Scripts
Author Kimon Andreou , Pawan K. Bhardwaj , Brian Barber , Dave Kleiman
If you want to streamline the administration of your Windows servers and workstations by using command line scripts, this is the book for you! With every new version of Windows, Microsoft attempts to ease administrative tasks by adding more and more layers of graphi....
Release Date 2006/09 -
Author Ron Arden , Brian Tracy
As one of the world’s premier business consultants and personal success experts, Brian Tracy has devoted his life to helping others achieve things they never dreamed possible. Now, in his latest book, he gives readers the key they need to open any door.......
Release Date 2006/03 -
Author Tom Phoenix , brian d foy , Randal L. Schwartz
Perl is a versatile, powerful programming language used in a variety of disciplines, ranging from system administration to web programming to database manipulation. One slogan of Perl is that it makes easy things easy and hard things possible. Intermediate Perl is a....
Release Date 2006/03 -
Nessus, Snort, and Ethereal Power Tools
Author Noam Rathaus , Gilbert Ramirez , Jay Beale , Brian Caswell
Nessus, Snort, and Ethereal Power Tools covers customizing Snort to perform intrusion detection and prevention; Nessus to analyze the network layer for vulnerabilities; and Ethereal to sniff their network for malicious or unusual traffic. The book contains an append....
Release Date 2005/09 -
Project Management for IT-Related Projects
Author David I. Shepherd , Norman Smith , Brian West , Roger Ireland , Bob Hughes
The ISEB Foundation Certificate in IS Project Management is designed for those managing the development and implementation of information systems and other IT projects. This is the only textbook tailored specifically to match the ISEB syllabus – so the user can be c....
Release Date 2004/09 -
Patterns: Broker Interactions for Intra- and Inter-enterprise
Author Patrick Michel , Brian Crabtree , Diego Cotignola , Carla Sadtler
The Patterns for e-business are a group of proven, reusable assets that can be used to increase the speed of developing and deploying Web applications. This IBM Redbooks publication concentrates on distributed application integration using the Process-focused Applic....
Release Date 2004/02 -
Migrating to the Solaris™ Operating System: The Discipline of UNIX-to-UNIX® Migrations
Author David Levy , Brian Down , Ken Pepple
Increase efficiency with new technologies and processesImprove the performance and availability of your IT solutionsReduce IT total cost of ownershipThis book presents an established methodology for transitioning the people, processes, and technologies in IT environ....
Release Date 2003/11