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Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer
Author David Radley , Holger Kache , Brett Hildreth , Deirdre Clyne , Jon Case , Chuck Balla
IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effec....
Release Date 2014/03