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Designing and Operating a Data Reservoir
Author Kevin Shank , David Radley , Jay Limburn , Nigel L Jones , Mandy Chessell
Together, big data and analytics have tremendous potential to improve the way we use precious resources, to provide more personalized services, and to protect ourselves from unexpected and ill-intentioned activities. To fully use big data and analytics, an organizat....
Release Date 2015/05 -
Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer
Author David Radley , Holger Kache , Brett Hildreth , Deirdre Clyne , Jon Case , Chuck Balla
IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effec....
Release Date 2014/03