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The Promise of Targeted Innovation

Tushmit M. Hasan, Gregory S. Carpenter, Marcel Corstjens

The Promise of Targeted Innovation

Author Tushmit M. Hasan , Gregory S. Carpenter , Marcel Corstjens
Release Date 2019/01
The biggest consumer goods companies shell out more than $1 billion a year for R&D but lately have seen no appreciable impact on their sales. That’s troubling for companies whose growth has plateaued in recent years. In contrast, some smaller competitors that....

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