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Your Guide To Entertainment Marketing and Performance (Collection)
Author David Reibstein , Phillip E. Pfeifer , Neil Bendle , Paul W. Farris , Patricia Esgat
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex ....
Release Date 2013/08