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The Definitive Guide to Marketing Analytics and Metrics (Collection)
Author David Reibstein , Phillip E. Pfeifer , Neil Bendle , Ronald T. Wilcox , Paul Farris
A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!3 authoritative Books help you measure, analyze, and optimize every mark....
Release Date 2014/08 -
Your Guide To Entertainment Marketing and Performance (Collection)
Author David Reibstein , Phillip E. Pfeifer , Neil Bendle , Paul W. Farris , Patricia Esgat
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex ....
Release Date 2013/08