Search Results

1 - 3 of 3 results

Filter

Categories

Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition

David J. Reibstein, Phillip E. Pfeifer, Neil Bendle, Paul Farris

The Definitive Guide to Marketing Analytics and Metrics (Collection)

David Reibstein, Phillip E. Pfeifer, Neil Bendle, Ronald T. Wilcox, Paul Farris,

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning

Ronald T. Wilcox, Paul Farris, Rajkumar Venkatesan

Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition

Author David J. Reibstein , Phillip E. Pfeifer , Neil Bendle , Paul Farris
Release Date 2015/08
Today’s Definitive Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemNew quantitative formulas, applications, and analytical techniquesBest practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfoli....
The Definitive Guide to Marketing Analytics and Metrics (Collection)

Author David Reibstein , Phillip E. Pfeifer , Neil Bendle , Ronald T. Wilcox , Paul Farris
Release Date 2014/08
A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!3 authoritative Books help you measure, analyze, and optimize every mark....
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning

Author Ronald T. Wilcox , Paul Farris , Rajkumar Venkatesan
Release Date 2014/06
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial....