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The Definitive Guide to Marketing Analytics and Metrics (Collection)
Author David Reibstein , Phillip E. Pfeifer , Neil Bendle , Ronald T. Wilcox , Paul Farris
A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!3 authoritative Books help you measure, analyze, and optimize every mark....
Release Date 2014/08 -
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
Author Ronald T. Wilcox , Paul Farris , Rajkumar Venkatesan
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial....
Release Date 2014/06