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Critical Thinking for Marketers, Volume II
Author David Soorholtz , Terry Grapentine , David Dwight
This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, prov....
Release Date 2016/12 -
Critical Thinking for Marketers, Volume I
Author David Soorholtz , Terry Grapentine , David Dwight
All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call “arguments.” An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience....
Release Date 2016/12