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How CEOs Can Leverage Twitter

Michael Etter, Isabell M. Welpe, Timm O. Sprenger, Cornelius Puschmann, Johan Bo

How CEOs Can Leverage Twitter

Author Michael Etter , Isabell M. Welpe , Timm O. Sprenger , Cornelius Puschmann , Johan Bo
Release Date 2016/01
Few CEOs of large companies leverage the power of Twitter to the fullest extent. As of September 2014, only 42 Fortune 500 CEOs had Twitter accounts. The authors argue that rather than waiting for impressions to be driven by the media or by individuals with ulterio....

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