-
Author Michael Etter , Isabell M. Welpe , Timm O. Sprenger , Cornelius Puschmann , Johan Bo
Few CEOs of large companies leverage the power of Twitter to the fullest extent. As of September 2014, only 42 Fortune 500 CEOs had Twitter accounts. The authors argue that rather than waiting for impressions to be driven by the media or by individuals with ulterio....
Release Date 2016/01