-
Author Joan Kiddon , Larry Light
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practica....
Release Date 2016/02 -
How to Innovate in Marketing (Collection), 2/e
Author Tony Davila , Robert Shelton , Joan Kiddon , Larry Light , Michael Tasner , Monique R
A brand new collection of authoritative guides to marketing innovation4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing!This 4-book collection will help you bring world-class innovation ....
Release Date 2013/04 -
Marketing Strategy from the Masters (Collection)
Author David J. Reibstein , Nancy Lee , Larry Light , Paul W. Farris , Joan Kiddon , Philip
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sectorThree full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize ....
Release Date 2010/10 -
Brand Revitalization: Creating a Plan to Win
Author Joan Kiddon - , Larry Light -
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats.Build a systematic Plan to Win for revit....
Release Date 2010/02