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Author Geoffrey Colon
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further than ....
Release Date 2016/08 -
Hiring & Firing (The Brian Tracy Success Library)
Author Brian Tracy
Hiring and firing are hard to get right—and potentially costly to get wrong. Two of the most crucial tasks you face as a manager, they are vital to both the success of the enterprise…and your own career.No need to worry. This handy guide breaks down the simple but ....
Release Date 2016/08 -
The Jossey-Bass Handbook of Nonprofit Leadership and Management, 4th Edition
Author David O. Renz
The go-to nonprofit handbook, updated and expanded for today's leaderThe Jossey-Bass Handbook of Nonprofit Leadership and Management is the bestselling professional reference and leading text on the functions, processes, and strategies that are integral to the eff....
Release Date 2016/08 -
Author Laura Zanetti , Gianfranco Gianfrate , Mario Massari
Risk consideration is central to more accurate post-crisis valuationCorporate Valuation presents the most up-to-date tools and techniques for more accurate valuation in a highly volatile, globalized, and risky business environment. This insightful guide takes a mul....
Release Date 2016/08 -
Author Peter Antonioni , Manzur Rashid , Dan Richards
Analyze long-run economic growth, deficits, and inflationExamine business cycles and monetary and fiscal policiesExplore indicators such as unemploymentMake sense of macroeconomics Macroeconomics helps us understand important things about our economy and, more impo....
Release Date 2016/08 -
Next Generation Demand Management
Author Charles W. Chase
A practical framework for revenue-boosting supply chain managementNext Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability. This proven approac....
Release Date 2016/08 -
Author Paolo Sironi
A survival guide for the FinTech era of bankingFinTech Innovation examines the rise of financial technology and its growing impact on the global banking industry. Wealth managers are standing at the epicenter of a tectonic shift, as the balance of power between off....
Release Date 2016/08 -
Author Walter G. Meyer , Gregg Ward
Boost morale and productivity by leading with respectThe Respectful Leader presents an engaging, thought-provoking lesson for companies seeking off-the-charts performance. Author Gregg Ward draws on 25 years of leadership consulting, coaching and training experienc....
Release Date 2016/08 -
Author Michael Alden
Small changes lead to big results that stick5% More presents a painless route to change, with results that can last a lifetime. Whether you want to boost your health, wealth, or wisdom, this book reveals a key technique that makes it stick. You may already know tha....
Release Date 2016/08 -
The First Two Rules of Leadership
Author David Cottrell
How to achieve extraordinary results with classHow can you improve your leadership results beginning right now? The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk provides a clear path to increased results and higher job satisfaction for the lead....
Release Date 2016/08 -
Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
Author Jeremey Donovan , Marylou Tyler
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.com)If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, quali....
Release Date 2016/08 -
C++ Plus Data Structures, 6th Edition
Author Dale
Nell Dale’s C++ Plus Data Structures, Sixth Edition explores the specifications, applications, and implementations of abstract data types. Topics covered include modularization, data encapsulation, information hiding, object-oriented decomposition, algorithm ....
Release Date 2016/08 -
Network and Data Security for Non-Engineers
Author Stephan S. Jones , Kevin Groom , Frank M. Groom
Learn network and data security by analyzing the Anthem breach and step-by-step how hackers gain entry, place hidden software, download information, and hide the evidence of their entry. Understand the tools, establishing persistent presence, use of sites as testbe....
Release Date 2016/08 -
Situational Project Management
Author Oliver F. Lehmann
Most project managers would agree that every project is unique. But not all project managers would agree that the best way to manage a unique project is unique. Many still cling to the old practice of having a methodology that is applied to all projects. "One size ....
Release Date 2016/08 -
Knowledge Management in Practice
Author Anthony J. Rhem
"This evidence-based book provides the framework and guidelines that professionals need for working with the contemporary explosion of data that is creating opportunities and challenges to all phases of our society and commerce." –Larry R. Medsker, Research Profess....
Release Date 2016/08 -
The Strategy and Tactics of Pricing, 5th Edition
Author Joseph Zale , John Hogan , Tom Nagle
For undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculat....
Release Date 2016/08 -
The Agile Consultant: Guiding Clients to Enterprise Agility
Author Rick Freedman
Learn the agile philosophy of lean processes, incremental delivery, deep client participation, decentralized authority, and just-in-time planning to bring speed, creativity, empowerment and increased productivity to product development. This book is your guide to b....
Release Date 2016/08 -
Digital and Marketing Asset Management
Author Theresa Regli
The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, s....
Release Date 2016/08 -
Managing Risk and Information Security: Protect to Enable, Second Edition
Author Malcolm W. Harkins
Examine the evolving enterprise security landscape and discover how to manage and survive risk. While based primarily on the author's experience and insights at major companies where he has served as CISO and CSPO, the book also includes many examples from other w....
Release Date 2016/08 -
Pro Photo Colorizing with GIMP
Author Phillip Whitt
Obtain techniques for adding color to black and white or monochrome photographic images using GIMP. In this book you'll also learn to create a hand-tinted effect to add an element of antiquity. Pro Photo Colorizing with GIMP also teaches techniques that enable you....
Release Date 2016/08 -
Building a Comprehensive IT Security Program: Practical Guidelines and Best Practices
Author Jeremy Wittkop
This book explains the ongoing war between private business and cyber criminals, state-sponsored attackers, terrorists, and hacktivist groups. Further, it explores the risks posed by trusted employees that put critical information at risk through malice, negligence....
Release Date 2016/08 -
Project Management Basics: How to Manage Your Project with Checklists
Author Melanie McBride
Learn step-by-step instructions for managing any project in a clean sequence of five classic phases—initiating, planning, executing, releasing, and closing. This book sets out clearly and engagingly which tasks need to be done and when, how, and why they need to be....
Release Date 2016/08 -
Deciding what to do with your life
Author Benjamin Yoskovitz , Alistair Croll
Two key factors in building a business involve determining its viability in the market, and whether YOU want to do it. Understand what these factors are and how to analyze a business idea and your desire to pursue it.Why is it important?Too many entrepreneurs spend ....
Release Date 2016/08 -
The Discipline of Organizing: Professional Edition, 4th Edition
Author Robert J. Glushko
Note about this ebook: This ebook exploits many advanced capabilities with images, hypertext, and interactivity and is optimized for EPUB3-compliant book readers, especially Apple's iBooks and browser plugins. These features may not work on all ebook readers.We or....
Release Date 2016/08 -
The Secrets Behind Great One-on-One Meetings
Author Esther Schindler
Like any committed organization, your company wants to attract and keep loyal employees who are creatively productive and engaged with their work. And those workers want to be appreciated for the job they do. This report shows you how to align both goals, with guid....
Release Date 2016/08 -
Author Paolo Pialorsi
Leverage Office 365 data and services in powerful custom solutionsLearn how to develop custom solutions that access and interact with Office 365 data from your own apps on practically any mobile, web, or desktop platform. Paolo Pialorsi offers practical, code-rich c....
Release Date 2016/08 -
Demand Forecasting for Managers
Author Enno Siemsen , Stephan Kolassa
Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that's why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. For this reason,....
Release Date 2016/08 -
Computer Support for Successful Project Management
Author Ulhaus M. Samant
In the recent past, computer programs have been used extensively to manage construction projects. It has become almost mandatory for construction managers and civil engineering students to learn how to use computer software to manage projects using computer softwar....
Release Date 2016/08 -
Author Joseph W. Barnes
Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do n....
Release Date 2016/08 -
Teaching Ethics Across the Management Curriculum, Volume II
Author Kemi Ogunyemi
Of those in management education who debates whether business ethics should be taught as a stand-alone course or in an embedded manner, most recommend combining both approaches for optimal results. This book provides unique insights into the experience of seasoned ....
Release Date 2016/08