Part 2
IN THIS PART …
Targeting the best-fit accounts based on ideal customer profile (ICP) and persona criteria
Creating a tiered list of accounts to prioritize your marketing activities and efforts
Using data in your CRM to discover accounts that fit your ICP
Adding data for new accounts and appending contact data
Defining criteria, such as BANT, to qualify revenue opportunities
Progressing accounts to the next stage of the buyer’s journey