The most important thing that a web page should consist of is good content. Search engines such as Google scrape the website and determine the importance of the topic and legitimacy of the web page. Your page should consist of information that's relevant to the topic at hand, and not just consist of a whole lot of content that has no relevance to what's going on. Scrapers can easily determine whether the content is related to the topic at hand using different algorithms, which includes artificial intelligence and machine learning algorithms.