Abstract

Interest in entrepreneurship in the arts has grown in recent years. Artists need to look past their product and service, and leverage resources under risk and uncertainty to seize opportunities and optimize gains. Strategic entrepreneurial and management approaches when converged with a passion for the arts, can lead business enterprises into new and exciting frontiers. This book brought together experts and thought leaders from around the world to uncover business success strategies for art enthusiasts worldwide.

Keywords

arts, arts and entrepreneurship, entrepreneurship