Part I Understanding Arts Entrepreneurship
Chapter 1 The Value(s) of Arts Business
Joobin Ordoobody, Alireza Saify, and Per Darmer
Chapter 2 We Are Not a Commercial Firm
Deirdre McQuillan
Chapter 3 Creating Value in the Performing Arts Industries: A Process for Arts Entrepreneurs
Sara Theis and Mark C. Samples
Part II Arts Culture, Values and Internationalization
Chapter 4 Cultural Embeddedness in the Arts
Deirdre McQuillan
Paraskevi Karageorgu and Andreja Jaklic
Part III Pathways to Growth and Success
Aytug Sozuer
Chapter 7 ARTrepreneurship: Shifting to a Business Mindset in a Creative World
Sonia BasSheva MaƱjon and Melissa Crum
Chapter 8 Development of Performance-Based Class Projects in the Arts
Larry Stapleton and J. Mark Munoz
Chapter 9 Strategic Entrepreneurship in Self-Employment in the Arts
Robert Moussetis
Chapter 10 Strategic Thinking in Arts Entrepreneurship
Todd A. Stuart