About the Author
Jeffrey Peel runs his own CRM and marketing consultancy practice, Quadriga
Consulting (www.quadrigaconsulting.com), based in the United Kingdom.
He has had a varied career in CRM, marketing research, and technology mar-
keting. He was VP of global marketing for a European CRM software startup
(Amacis Ltd.) and was head of marketing communications for a division of
3Com Corp. He has also held senior IT research roles in Roper Starch in
Princeton, New Jersey (now part of NOP), and Research International in
London (part of marketing services giant WPP Group). He is married to Liz
and has two children, Jessica and James.
201
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.