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IV Inclusion of Users in the Creation of Advertising
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IV Inclusion of Users in the Creation of Advertising
by Stephanie Grubenmann, M. Bjørn Rimscha, Gabriele Siegert
Commercial Communication in the Digital Age
Cover
Title Page
Copyright
Editor’s Preface
Contents
Introduction: Commercial Communication in the Digital Age – Disinforming Informed Users?
I Information and Disinformation about Advertising
1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age
1.2 Information and Disinformation through Advertising Literacy in Communication Studies: Action Research and Real Social Projects
1.3 Advertising Self-Reference – As Exemplified by the International Festival of Creativity
II Information and Disinformation through Advertising
2.1 Human Processing of Commercial Information in Digital Environments
2.2 Trade Practices and Consumer Disinformation
2.3 Greenwashing: Disinformation through Green Advertising
2.4 The Rise of Brand Journalism
III Information about Users
3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer
3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem
IV Inclusion of Users in the Creation of Advertising
4.1 The Rhetoric of Marketing Co-creation
4.2 Spread the Word – The Effect of Word of Mouth in e-Marketing
4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators
List of Contributors – Short Biographies
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3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem
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4.1 The Rhetoric of Marketing Co-creation
IV
Inclusion of Users in the Creation of Advertising
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