Contents

Editor’s Preface

Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann

Introduction: Commercial Communication in the Digital Age – Disinforming Informed Users?

IInformation and Disinformation about Advertising

Kati Förster and Ulli Weish

1.1Advertising Critique: Themes, Actors and Challenges in a Digital Age

Patricia Núñez Gomez and Liisa Irene Hänninen

1.2Information and Disinformation through Advertising Literacy in Communication Studies: Action Research and Real Social Projects

Jörg Tropp

1.3Advertising Self-Reference – As Exemplified by the International Festival of Creativity

IIInformation and Disinformation through Advertising

Roland Mangold

2.1Human Processing of Commercial Information in Digital Environments

Gert Straetmans

2.2Trade Practices and Consumer Disinformation

Brigitte Naderer, Desirée Schmuck and Jörg Matthes

2.3Greenwashing: Disinformation through Green Advertising

Ángel Arrese and Francisco J. Pérez-Latre

2.4The Rise of Brand Journalism

IIIInformation about Users

Andrew McStay

3.1Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech

Rolf H. Weber and Florent Thouvenin

3.2The Legal and Ethical Aspects of Collecting and Using Information about the Consumer

Otto Petrovic

3.3The Internet of Things as Disruptive Innovation for the Advertising Ecosystem

IVInclusion of Users in the Creation of Advertising

Chris Miles

4.1The Rhetoric of Marketing Co-creation

Maria Elena Aramendia-Muneta

4.2Spread the Word – The Effect of Word of Mouth in e-Marketing

Tamás Csordás, Dóra Horváth, Ariel Mitev and Éva Markos-Kujbus

4.3User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators

List of Contributors – Short Biographies