Home Page Icon
Home Page
Table of Contents for
Commercial Communication in the Digital Age
Close
Commercial Communication in the Digital Age
by Stephanie Grubenmann, M. Bjørn Rimscha, Gabriele Siegert
Commercial Communication in the Digital Age
Cover
Title Page
Copyright
Editor’s Preface
Contents
Introduction: Commercial Communication in the Digital Age – Disinforming Informed Users?
I Information and Disinformation about Advertising
1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age
1.2 Information and Disinformation through Advertising Literacy in Communication Studies: Action Research and Real Social Projects
1.3 Advertising Self-Reference – As Exemplified by the International Festival of Creativity
II Information and Disinformation through Advertising
2.1 Human Processing of Commercial Information in Digital Environments
2.2 Trade Practices and Consumer Disinformation
2.3 Greenwashing: Disinformation through Green Advertising
2.4 The Rise of Brand Journalism
III Information about Users
3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer
3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem
IV Inclusion of Users in the Creation of Advertising
4.1 The Rhetoric of Marketing Co-creation
4.2 Spread the Word – The Effect of Word of Mouth in e-Marketing
4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators
List of Contributors – Short Biographies
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Commercial Communication in the Digital Age
Next
Next Chapter
Commercial Communication in the Digital Age
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset