Introduction: Four Eras in Ten Years
Part 1 The Nature of Analytical Competition
One The Nature of Analytical Competition
Using Analytics to Build a Distinctive Capability
Two What Makes an Analytical Competitor?
Defining the Common Key Attributes of Such Companies
Three Analytics and Business Performance
Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage
Four Competing on Analytics with Internal Processes
Financial, M&A, Operations, R&D, and Human Resource Applications
Five Competing on Analytics with External Processes
Customer and Supplier Applications
Part 2 Building an Analytical Capability
Six A Road Map to Enhanced Analytical Capabilities
Progressing through the Five Stages of Analytical Maturity
Seven Managing Analytical People
Cultivating the Scarce Ingredient That Makes Analytics Work
Eight The Architecture of Analytics and Big Data
Aligning a Robust Technical Environment with Business Strategies
Nine The Future of Analytical Competition
Approaches Driven by Technology, Human Factors, and Business Strategy