Content Everywhere: Strategy and Structure for Future-Ready Content

By Sara Wachter-Boettcher

Rosenfeld Media, LLC

457 Third Street, #4R

Brooklyn, New York

11215 USA

On the Web: www.rosenfeldmedia.com

Please send errors to: [email protected]

Publisher: Louis Rosenfeld

Managing Editor: Marta Justak

Interior Layout Tech: Danielle Foster

Cover Design: The Heads of State

Indexer: Nancy Guenther

Proofreader: Sue Boshers

© 2012 Rosenfeld Media, LLC

All Rights Reserved

ISBN: 1-933820-87-X

ISBN-13: 978-1-933820-87-3

LCCN: 2012950613

Printed and bound in the United States of America