Section II: The Application

Chapter 8      Mergers and Acquisitions—Managing the Common Sources of Culture Clash

Chapter 9      Alliances—Finding Ways to Leverage Your Collective Capabilities

Chapter 10    Major Restructuring—Gaining Sustained Value from Your Reorganization

Chapter 11    Major Transformation—Addressing Your Plan’s Hidden Barrier

Chapter 12    Key Decisions and Everyday Business—Extending Tangible Culture Into the Operational Parts of Your Business

We recognize it is unlikely you will need to handle the cultural integration of 30,000 people into a global organization of more than 300,000—our primary focus in Section I. Section II should be right up your alley—it is a “show and tell” for how Tangible Culture can be applied to a variety of efforts where culture is important. Each of these topics could fill volumes, so we briefly explain the business and culture challenges, and then demonstrate how Tangible Culture can help, using examples compiled from our experiences. You may want to select chapters most applicable to your current needs and return to other chapters as future needs arise. At the sake of some repetition, Chapters 8 through 11 are designed to be complete coverage of what you need to apply Tangible Culture to that chapter’s topic—from a discussion of the issues through an example and specific actions to take.