Chapter 1 Introduction—An Overview of Tangible Culture
Chapter 2 We Can’t Do This the Traditional Way—IBM’sw Acquisition of PricewaterhouseCoopers Consulting
Chapter 3 Traditional Approaches to Culture Transformation—How Others Have Dealt with the Challenge
Chapter 4 How to Get to the Right Place the Right Way—Outcome Narratives
Chapter 5 The Good Thing That Can Cause Big Trouble—Right vs. Right
Chapter 6 The Unseen Hand That Propels Organizational Action—Business Practices
Chapter 7 Putting It All Together—The Business Practices Alignment Method
Section I, “The Basics,” gives you an opportunity to learn the concepts and techniques of Tangible Culture. It provides core understanding for applying the concepts in Section II, “The Application,” and Section III, “The Projects.”