Marketing concept, p.
Marketing mix, p.
Consultative selling, p.
Transactional selling, p.
Strategic planning, p.
Tactics, p.
Strategy, p.
Adaptive selling, p.
Relationship strategy, p.
Relationship selling, p.
Product strategy, p.
Customer strategy, p.
Presentation strategy, p.
Partnering, p.
Strategic Account Management, p.
Customer Relationship Management, p.
Information economy, p.
To complete the problems with the in your MyLab, go to the EOC Discussion Questions.
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