Chapter 1. Creating a Presentation

Lesson Files

Lessons > Lesson_01 > 01Presentation1_Stage3.key

Lessons > Lesson_01 > 01Sustainability_Stage2.key

Lessons > Lesson_01 > Sustainability Outline.pages

Time

This lesson takes approximately 60 minutes to complete.

Goals

Build a basic presentation using outline view

Choose a theme and master slides

Modify text in the Fonts window, format bar, and Text inspector

Work with the Inspector window

Add a shape to contain text

Add a table and perform data calculations

Check for spelling errors

These days, presentations are a part of life. No longer relegated to just the world of business reports, presentations are used to share everything from photography slideshows and school projects to product information in a self-playing retail kiosk.

Keynote ’09 lets you create truly dynamic presentations. The application makes it easy not just to arrange text, images, and charts, but also to add audio and video, customize professionally designed backgrounds, and insert cool transitions between slides. It also lets you animate elements so that, for example, your bullet points can sashay jauntily onscreen one by one. Learning to integrate a variety of elements is essential to building a captivating, coherent presentation that informs and entertains your audience.

In this lesson, we’ll start with the basics. We’ll create a straightforward presentation for a fictitious firm that specializes in sustainable architecture. We’ll start by choosing a theme for the presentation, and then add structure by outlining and adding text. Next, we’ll format the text using the format bar, Inspector window, and other tools. Finally, we’ll use Keynote to catch spelling errors before giving the presentation in front of an (equally fictitious) audience.

Creating a Presentation

Before You Start

The exercises in this lesson require that you have both the iWork ’09 suite installed on your computer and the lesson files copied to your hard drive from the DVD included with this book. You’ll find instructions for copying the lesson files in “Getting Started,” the introduction to this book.

Opening Keynote

You can open Keynote in three ways:

  • Open the iWork ’09 folder in your Applications folder and then double-click the Keynote application file.

    Opening Keynote
  • Click the Keynote icon in the Dock (if it’s not there, you can drag the icon to your Dock from the Applications folder).

    Opening Keynote
  • Double-click any Keynote project file.

    Opening Keynote

Choosing a Theme and Slide Size

Keynote ships with 44 Apple-designed themes that contain coordinated fonts, colors, textures, and styles. You’re not limited to using the built-in themes; you can customize themes, create your own, or acquire others from online vendors.

When you first open Keynote, you’ll see the Theme Chooser, where you can browse the available themes. Let’s start by choosing a theme and a slide size for our Sustainability presentation.

Tip

Before you select a theme, decide on a size for your slides based on the resolution of the projector or display you’ll use during the presentation. Some Keynote themes have only two resolutions available: 800 × 600 or 1024 × 768. These are the two most common resolution settings for projectors and presentations.

Newer Keynote themes offer three additional sizes. The 1280 × 720 and 1920 × 1080 resolutions match the two most common sizes for HD displays. The other option, 1680 × 1050, is a common resolution setting for Apple Cinema displays.

  1. If necessary, open Keynote by clicking the Keynote application icon in the Dock.

  2. If the Theme Chooser is not visible, choose File > New from Theme Chooser.

    The Theme Chooser opens, displaying the themes included with Keynote.

  3. Browse the available themes by scrolling through the Theme Chooser.

    Themes contain multiple master slides that serve special purposes such as displaying bulleted text or photos. A representative thumbnail is displayed for each theme (generally of a title slide).

    Tip

    If you’d like a better preview of a theme’s appearance, skim your pointer over a theme. You’ll see several representative slides filled with sample content that give you a good idea what the theme can do.

  4. Click the thumbnail for the Editorial theme to select it.

    Tip
  5. Make sure the Slide Size pop-up menu is set to 1024 × 768.

    This is the size you’ll use for this presentation. You can always modify the slide size in the Document inspector if you have to reformat a presentation.

  6. Click Choose to select the theme and create a new document.

  7. Choose File > Save. Name your file Sustainability.key and save it to your computer’s hard drive.

Selecting a Master Slide

Each theme includes several master slides. A master slide is a preset layout for your slide. You can select a master slide based on personal preference and a slide’s intended content. For instance, a slide that includes photos or a chart will likely require a layout different from a slide that contains bullet points of information.

  1. In the toolbar, click the Masters button to see a list of master slides.

    Selecting a Master Slide
  2. Choose the Photo – Horizontal master.

    Selecting a Master Slide

    The slide layout changes to the new master. You will use this layout for your first slide.

    Note

    Don’t worry about the placeholder photos for now. You’ll replace all of the photos in the next lesson.

    Now that you’ve picked the theme and your first slide is ready, let’s add some text.

    Tip

    You can click the Masters button at any time to choose a new layout. Examine the themes closely and look at the available master slides. This approach will help you choose a theme for your layout based on both style and function.

Outlining a Presentation

When building a presentation, many users jump right in and start creating slides. They add text, artwork, and animation one slide at a time. Although this approach is valid, it usually works better to start by creating an outline.

Tip

Pages offers several useful templates for organizing your thoughts. Be sure to explore the Outlines templates for outlining a presentation.

A presentation is often more coherent when you build it in stages. Think of the process as being similar to that of building a house. You could build and finish one room at a time, but most contractors like to start with blueprints, lay a foundation, build a frame, and move forward from there.

Keynote has a robust outline view that is an excellent tool for setting up your presentation’s content. In this exercise, you will create a multislide presentation using outline view.

  1. In the toolbar, click the View button and choose Outline.

    Tip

    As you work with a presentation, you will often change your view to better suit specific tasks. To make more room for typing in your current view, you can expand the slide navigator.

  2. Move your pointer over the resize handle at the bottom of the slide navigator.

    The pointer changes to a resize pointer to indicate that you can drag to resize the navigator.

    Tip
  3. Drag to the right to expand the viewable area for the slide navigator.

Creating the First Slide

Now it’s time to begin structuring the order of the slides. We’ll add some text to the first slide to accomplish two things: create a detailed outline that’s easy to modify and share, and learn to quickly build slides with text content.

  1. In the Outline pane, click to the right of the slide thumbnail (slide 1). The area turns light blue, and the insertion point blinks.

    Creating the First Slide
  2. Type the following title into the slide: Sustainability.

  3. Press Return. A new slide is created.

    This quick shortcut adds a new slide. However, you really want a subpoint for slide 1 in this position. You can easily turn the new slide into that subpoint.

    Creating the First Slide
  4. Press Tab to indicate that there should be secondary information for the previous slide.

    Note

    If you change your mind about making a subpoint or text bullets, you can press Shift-Tab to “outdent” your text.

    The insertion point moves to an indented location underneath the Sustainability title. The next text you type will become additional text for slide 1.

    Note

    Note

    While the slide outline shows a subpoint as bulleted text, this doesn’t mean that the selected slide will display the text in a bulleted list (the slide formatting depends on which slide master you’ve applied).

  5. Type the following text into the outline: A green approach to modern architecture.

    Note

    A third text box is present on the slide. Only the first two levels of text appear in outline view, so let’s manually modify this text.

  6. Click the third text box on the slide (currently labeled Date) and type Jamie Robertson Architects.

    Note
  7. Choose File > Save to capture your progress so far. You’ve successfully built your first slide. Let’s add several more slides to the presentation.

Adding More Slides

For the following slides, we’ll use a different master because we want to present a bulleted list. Keynote provides master slides specifically for that purpose.

  1. In the toolbar, click the New button to add a new slide.

    Adding More Slides

    The number 2 appears next to your new slide.

  2. In the toolbar, click Masters, and choose the Title & Bullets layout.

    Adding More Slides

    The layout of the slide changes to accommodate a title and bulleted text.

Pasting Text into an Outline

Now let’s add some text. In the real world, it’s not uncommon to pull text for a slideshow from another file, such as an email or a Pages document. Keynote makes it easy to paste that text into your slides.

In this exercise, instead of typing text into the presentation, we’ll paste an outline from Pages.

  1. In the Finder, open the Lesson_01 folder on your computer’s hard drive.

  2. Double-click the file Sustainability Outline.pages. The file opens in Pages.

    This document contains the remaining text for the presentation. We’ll copy it to the Clipboard to use it in Keynote.

  3. Choose Edit > Select All to select all the text in the document; then choose Edit > Copy to copy the text to the Clipboard.

    Pasting Text into an Outline
  4. Close Pages (without saving changes) and return to Keynote.

    Tip

    To quickly switch between open applications, press and hold Command-Tab to display the Application Switcher (a bar showing all open applications). Click the Keynote icon to switch to Keynote.

  5. In outline view, click the empty area next to slide 2. Then choose Edit > Paste and Match Style.

    The copied text is pasted into the Keynote presentation and matches the formatting of the current theme. (Keynote discards the original text formatting.)

    When you add the text, a new slide is created for each paragraph. This presentation requires several styles of slides to present information. Let’s adjust the master layout for some of the slides.

    Tip

    Note

    The pasted text intentionally contains spelling errors. We’ll learn to fix them later in the lesson.

  6. Click slide 3. This slide lacks a title for its bullet points, so let’s change its layout.

  7. In the toolbar, click the Masters button, and choose Bullets.

    Note

    Before

    Note

    After

    The layout changes to better match the slide content. The next three slides are similar in structure and can use the same master slide.

  8. Click slide 4 to select it; then Shift-click slide 6 to select three slides.

    Note

    You have selected slides 4, 5, and 6 and can apply a slide master to all three slides with one click.

  9. In the toolbar, click the Masters button and choose Title, Bullets & Photo.

    All three slides update to the same layout.

    Note

    The next two slides use photo layouts that you will work with in Lesson 2.

  10. Click slide 10 to select it. This slide includes secondary information for slide 9.

    Note
  11. Press Tab to indent the slide and convert it to a bullet point on slide 9. When text is joined to slide 9, slide 9 is selected.

    Note
  12. Click the Masters button and choose Photo – Horizontal.

  13. Click slide 11 to select it.

    This slide includes secondary information for slide 10.

  14. Press Tab to indent the slide and convert it to a slide 10 bullet point.

  15. Click the Masters button and choose Photo – Vertical.

    This layout will work well as you enter a new section of the presentation. It has room for a very large photo as well as a large title.

  16. Repeat the slide formatting for the next two slides (11 and 12) using the technique you just learned.

  17. Select slide 12 and choose the Title – Top master. This layout works well, as you will add a chart later in this lesson.

    Note
  18. When you’re done, save your work by choosing File > Save. Then check your work by comparing it with 01Sustainability_Stage2.key.

Formatting Text

Now that we’ve got the outline and text into the slides, it’s time to format the text. It’s always a good idea to start with clean, good-looking text—the bones of your presentation—before you dress it up with photos and animations. Good presentations start with good text.

About the Format Bar

The format bar —located at the top of your document window just below the toolbar—is a handy tool that lets you quickly format all content within a presentation. You can use it to format text, tables, charts, and images.

About the Format Bar

Keynote ’09 has a contextual format bar that displays various tools based on the task you’re working on and the objects you’ve selected. For example, if you select text, you’ll see controls for changing its font and formatting; but if you select a table, you’ll see controls for rows and columns.

If the format bar isn’t visible, choose View > Show Format Bar.

Tip

You can learn what a particular button does by holding the pointer over it until a help tag appears.

About the Inspector Window

The Inspector window contains inspectors with many of the advanced controls you will use to stylize and animate your presentation.

You may find the format bar more convenient for making most formatting changes, but the inspectors offer an additional level of control.

If the Inspector window is closed, click the Inspector button on the toolbar. To switch between inspectors for particular tasks, click the appropriate button at the top of the Inspector window.

About the Inspector Window

The Inspector window gives you access to these inspectors and their functions:

  • Document—Set your slideshow properties as well as Spotlight comments.

  • Slide—Create transitions between slides and control a slide’s appearance.

  • Build—Animate the text and other slide elements.

  • Text—Format the layout of text and bullets on the slide canvas.

  • Graphic—Control the properties and appearance of graphics.

  • Metrics—Size and position elements.

  • Table—Create and format tables to hold data.

  • Chart—Control the properties of charts and graphs.

  • Hyperlink—Add web links, links to slides, and webpages to your presentation.

  • QuickTime—Control the properties of QuickTime files in your document.

In this lesson, we start off by using the format bar. We’ll use some of the inspectors as we refine the presentation project in Lesson 2, and we’ll be working with all of the inspectors throughout this book.

Making Text Bold

Not all fonts include a bold style, but the Keynote themes tend to use fonts that offer both bold and italic styles. Let’s emphasize some text by making it bold.

  1. Choose View > Navigator.

    Navigator view is useful for browsing and modifying your presentation. In navigator view, the slide navigator appears to the left of the document window, and the slide canvas is displayed to the right.

  2. Click the thumbnail for slide 1 to select it.

    Making Text Bold

    Let’s make the presentation title stand out more clearly.

  3. On the slide canvas, double-click the slide’s title to select it. The text is highlighted in light blue, indicating that it is active and ready for modification.

    Making Text Bold
  4. In the format bar, click the Bold button.

    Making Text Bold

    Note

    This shortcut works only if the font chosen has a bold typeface available.

Shrinking Text

Sometimes you’ll have too much text to fit into a selected slide layout. You can fix this problem by reducing the amount of text, reducing the point size of the text, or doing both.

Let’s quickly format some text to fit a slide layout.

  1. In the slide navigator, click the thumbnail for slide 4 to select it.

    Shrinking Text

    The text in the title is too big, so at least one word is not visible. The + (plus sign) at the bottom of the box indicates this.

  2. Click the text box to select it; then Control-click or right-click the title text box and choose Auto-shrink Text.

    Tip

    You can also select the Auto-shrink checkbox in the format bar to reduce the size of text to fit it in a box.

    Tip

    Before

    Tip

    After

    The text sizes down to fit the text box.

  3. Apply the Auto-shrink Text command to slides 5 and 6 to fit their titles.

Enlarging Text to Improve Readability

If a slide doesn’t have a lot of information on it, you may choose to make its text larger to fill up the slide and visually balance the information. Using a larger point size is also useful if you want to add emphasis.

Let’s adjust the font size on two slides where the text is too small.

  1. In the slide navigator, click the slide 10 thumbnail to select it.

  2. Select the top text box (85%).

  3. In the format bar, enter a point size of 200 and press Return.

  4. Click the Bold button.

    Enlarging Text to Improve Readability

    Now we’ll reuse this formatting on the next slide.

  5. Triple-click to highlight the entire paragraph of text and choose Format > Copy Style.

  6. In the slide navigator, click the slide 11 thumbnail to select it.

  7. Triple-click to select the text in the top text box (75%).

  8. Choose Format > Paste Style.

    The text is resized to match the text box in slide 10.

  9. Return to slide 10.

  10. Triple-click the text Recycled construction materials to select it.

  11. Change the font size to 64 points. The text grows larger but is cut off because the text box is too small.

  12. In the format bar, click the Line Spacing button and choose 0.8.

    Enlarging Text to Improve Readability
  13. Press Command-Return to stop editing the text box, then resize the text box to accommodate the text by dragging the bottom selection handle.

    Enlarging Text to Improve Readability
  14. Highlight the text in the second text box, and choose Format > Copy Style.

  15. Switch to slide 11.

  16. Click in the second text box, then drag to select the text and choose Format > Paste Style.

  17. In the format bar, click the Line Spacing button and choose 0.8.

  18. Resize the text box to accommodate the text by dragging the bottom selection handle.

    Enlarging Text to Improve Readability
  19. Choose File > Save to store your work.

Customizing a Slide Layout

So far, you’ve modified text within existing slide layouts. However, Keynote lets you add as many text boxes to a slide as you need. You can add text by inserting a new text box or by inserting a shape.

Adding a Shape for Text

Putting text inside a shape is a great way to make it stand out. Let’s create a new slide and add a shape to contain text.

  1. In the slide navigator, select slide 12.

  2. In the toolbar, click the New button to add another slide to your presentation.

  3. Click the Masters button and choose Blank.

    Note

    The Blank master still contains the default formatting of other slide masters; however, it does not include placeholder photos or text.

  4. In the toolbar, click the Shapes button and choose the rounded rectangle.

    Note

    The rectangle is added to the center of the slide, in a color dictated by the theme you have chosen. Let’s make it larger so that it can hold text.

  5. Option-drag a corner selection handle until the shape is 800 px (pixels) wide and 152 px tall.

    Tip

    Holding down the Option key while dragging scales the shape outward from the center.

    Tip

    Now that the shape is sized, you can adjust the roundness of the corners.

  6. Drag the blue editing point to the right to round the shape’s corners.

    Tip

    You have successfully added a shape to the slide.

Placing Text Inside a Shape

Now that we’ve created the rounded rectangle, let’s place some text inside it.

  1. Double-click inside the shape.

  2. Type Thank you.

  3. Highlight the text and press Command-B to format it as bold.

    Placing Text Inside a Shape

    Let’s size the text so that it fills the shape.

  4. In the format bar, locate the Font Size field, enter 100, and press Return.

    Placing Text Inside a Shape
  5. With the text selected, select the Shadow checkbox in the format bar. This helps the text stand out a bit.

    Placing Text Inside a Shape
  6. Press Command-Return to apply the text, then choose Edit > Deselect All.

    This deselects any object you have selected on your slide and exits the formatting of the shape.

    Placing Text Inside a Shape

Stylizing a Shape with the Format Bar

If you want to further enhance a shape, you can use the format bar to add a drop shadow or a reflection.

Tip

It is generally considered bad taste to apply both a drop shadow and a reflection. For an attractive look, you should use only one or the other on an object.

  1. If the change is not made to step 6 above, you will have to insert to click on the background then click the blue shape to select it.

    The format bar offers another effect to enhance the shape.

    Note

    You may need to enlarge your window to see all of the format bar’s controls.

  2. In the format bar, select the Reflection checkbox.

    Note

    A reflection is added to the rounded rectangle.

    Tip

    You can customize the appearance of a reflection using the Graphic inspector.

  3. Press Command-S to save your work.

Adding a Table

Slide 12 is intended to contain information comparing the worldwide wood supplies in the years 2000 and 2010. A table is a good way to present data in a clear, precise manner.

  1. In the slide navigator, select slide 12.

  2. In the toolbar, click the Table button.

    Adding a Table

    Keynote automatically opens the Table inspector and adds a 3-by-3 table to your slide.

    Tip

    If you want to manually specify the size and location of a table, chart, text box, or shape, Option-click the object in the toolbar. You can then drag to define its size on the slide canvas.

  3. In the format bar, click the Header Row button.

    Tip

    A new row is added to the top of the table. Header row cells contain labels for columns. The header column is also formatted to help the labels stand out and be easily read.

  4. In the format bar, click the Header Column button.

    A new column is added to the side of the table. A header column contains the labels for the table.

  5. In the format bar, change the number of rows to 6 (5 rows and 1 header row).

    Tip

    The table is now set to compare the performance of five countries over two decades and show the change in value.

    Tip

Filling the Header Row and Header Column

A table header row identifies the contents of a table, helping viewers to quickly understand the data.

  1. Click in the second cell of the header row.

  2. Type 2000.

    Filling the Header Row and Header Column
  3. Press Tab to move to the next cell.

  4. Type 2010, and press Tab to apply the text and move to the next cell.

  5. Type Change to label the final column.

    Filling the Header Row and Header Column

    The header row is filled in. Now let’s adjust the header column.

  6. Click in the second cell of the header column.

  7. Type Canada and press the Down Arrow key.

  8. Enter the following text into the next four cells, one country per cell.

    • India

    • China

    • Norway

    • US

    Filling the Header Row and Header Column
  9. Choose File > Save.

    You’ve successfully labeled the table. Now let’s insert some numerical values.

Filling and Formatting Table Cells

Now that the table is properly set up, you can populate it with data to communicate information to your audience. Additionally, you can insert calculations to perform mathematical operations on the contents of the table.

  1. Enter the information from the following figure into your table.

    Filling and Formatting Table Cells

    Note

    These values are millions. Enter six zeros after the initial number. For simplicity, the numbers have been rounded to the nearest million-dollar amount.

    Let’s format the cells to display the dollar amounts more clearly.

  2. Drag to select all the numbers in the table.

  3. In the Table inspector, click the Format button.

    You can now create a number format to adjust the data display.

  4. From the Cell Format pop-up menu, choose Custom.

    Note

    The custom format dialog opens.

  5. In the Name field, enter Millions.

  6. Make sure that Number & Text is chosen in the Type pop-up menu.

  7. Drag the currency symbol (the dollar-sign icon) into the first position of the format field.

    The second element, integers (#,###), is already in place. This determines how many digits are shown.

  8. Drag the scale element (the K icon, representing thousands) into the third position.

    Use this element to size the display value of a number. In this case, setting the scale to millions will simplify 123,000,000 to 123.

  9. Click the scale element disclosure triangle and choose Millions (M).

    Note

    Tip

    You can type any custom text into the custom format field if you don’t find an element to serve your needs.

  10. Click OK to store the custom number format.

    The formatting is applied, and the custom number format is stored for later use.

    Note

    Any custom format names that you create are listed in the Cell Formats popup menu in the Format pane of the Table inspector.

Calculating the Value of Table Cells

iWork ’09 can perform calculations within tables. In the current table, you can tell iWork to calculate the change in value between the years 2000 and 2010, and you don’t need to leave Keynote to perform a calculation.

  1. Click the table to select it; then click the second cell in the fourth column (just below the word Change).

    Calculating the Value of Table Cells

    Note

    Be sure to click only once each time! Otherwise, you’ll modify the contents of the cell.

  2. Type = (the equal sign).

    The Formula Editor opens. Along the top and left sides of the table, you can see the reference tabs (the letters and numbers that identify the columns and rows of the table). You are going to enter a formula so that Keynote will automatically calculate the difference between the years 2010 and 2000.

  3. Click the cell for the 2010 Canada value (this is cell C2, which is the intersection of column C and row 2).

  4. Press the – (minus sign) key to subtract the next value.

    Note
  5. Click cell B2 to select the 2000 Canada value.

    Note

    The Formula Editor displays = 2010 Canada – 2000 Canada. It will subtract the numbers in column B from column C and place the result in column D.

  6. Press Return to apply the formula.

    The formula does its work and correctly calculates values for the first cell in column D. The formula can now be applied to the remaining cells.

  7. Click to select the first cell containing the formula.

  8. Drag the blue Fill handle to the bottom of the table.

    Note

    The values in all five cells are calculated.

  9. In the Table inspector, from the Cell Format pop-up menu, choose Millions.

    Note

    The custom format you created is now applied to these new cells.

  10. Choose File > Save to save your work.

Fixing Spelling Errors

Spelling errors are common when creating any text-based document, and Keynote makes it easy to fix them in your presentation before it goes in front of an audience.

The text you copied earlier has a few spelling errors to work with.

  1. In the slide navigator, click slide 1.

    Let’s use the Spelling window to correct those spelling errors.

    Tip

    If you want to quickly fix a word right on the canvas, Control-click or right-click an underlined word. Keynote will suggest possible replacements.

  2. Choose Edit > Spelling > Spelling.

    The Spelling window opens. It allows you to browse spelling errors and choose a suggested replacement word.

  3. The first spelling error on slide 2 is consumors. To fix the error, select consumers from the Guess list and click Change.

    Tip
  4. The next spelling error is ensulated. From the Guess list, select insulated and click Change.

    Tip
  5. The next spelling error is alows. From the Guess list, select allows and click Change.

  6. The next word is Eco-friendly. Because it is spelled correctly, click Ignore.

    Clicking Ignore tells Keynote to skip the word in this document (but not add it to the dictionary on your computer).

    Tip

    Click Learn to add a word to your dictionary. This command is useful when text includes jargon and technology words that aren’t in your Mac’s dictionary.

  7. There are no additional errors in this document, so you can close the Spelling window.

  8. Choose File > Save to store your work.

    You can check your work by comparing it with 01Presentation1_Stage3.key in the Lesson_01 folder on your computer.

Lesson Review

1.

How do you choose a theme?

2.

How do you change which master slide is used?

3.

How can you paste text into a presentation and apply the theme’s formatting?

4.

How do you switch to a different Inspector window?

5.

How do you open the Spelling window?

Answers

1.

Choose themes from the Theme Chooser. This window opens automatically when you open Keynote or when you choose File > New from Theme Chooser.

2.

You can access master slides by clicking the Masters button in the toolbar. The available master slides will be shown in the list.

3.

Choose Edit > Paste and Match Style.

4.

At the top of the Inspector window, click one of the available buttons to switch from one inspector to another.

5.

Choose Edit > Spelling > Spelling.

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