Chapter 16
In This Chapter
Checking out Sarah Rudder’s graphics-led portfolio site
Looking at Matt Rudder’s coding-led portfolio site
Creating your own portfolio site
Discovering how creative people get work on the strength of their portfolios
You’ve probably seen an artist or art student carrying a portfolio. The word means two different things at the same time. The first is an oversize container that holds the works in one place. A typical dimension for this meaning of the word portfolio — for the extra-large binder that holds the pieces in it — is 14" x 18", but some are larger.
The second meaning of the word portfolio is all of the designs or artwork you’ve created that you want to show other people (that is, for the pieces of paper in the portfolio). The pieces of paper can include drawn or painted artworks, sketches, cels from animation, and blueprints. The portfolio might or might not contain typed or even handwritten descriptions of the pieces that it contains.
For our purposes, we’re going to use the word portfolio in yet another way: as an online representation of the breadth and depth of your work. We’ll call the printed-out pieces that you’ve seen artists carry around a print portfolio. (If you’re a designer, you may have one of these yourself.)
But our focus in this chapter is on something that has largely replaced the printed portfolio for many developers: the online portfolio site. The site is a container in which you can show off your best work.
Many artists, art students, and designers put a great deal of work into curating their print portfolio. They keep it under lock and key when they’re not using it, and go to great lengths to protect it if they’re taking it with them somewhere and rain threatens. And when they create a piece that they’re especially happy with, they’ll set it aside and say, “That one goes in the portfolio.”
It’s the same thing with your online portfolio site. It should contain your best work and, at the same time, be representative of the breadth of what you’ve done.
In this chapter, we show you what a strong but not too complicated portfolio site looks like.
Sarah Rudder is a young visual designer of the first water, as the Brits say — meaning, she’s at the top of her game. She has a wide range of abilities, combining visual design and coding skills and a lot of relevant experience.
Sarah’s background and experience are an excellent example of how a web developer can start with skills into design and grow into an all-around web-development badass, all before turning 30.
Sarah’s career and the online presence she’s developed based on it are good examples for anyone with a design-based career in web development to look at and emulate in his or her own career path.
Sarah was an honors student at California State University, Fresno, graduating in 2008. She studied mass communication and journalism.
While still at CSU Fresno, Sarah worked as an assistant to a photographer, helping with both photography and marketing. Her work included photo editing, the use of filters, and touch-up — basic skills for a designer.
Also while still in school, Sarah worked as a production assistant at the local city magazine, Fresno. She did graphic design and page layout, with lots of work in the Adobe suite of design tools, using Photoshop, Illustrator, and InDesign.
After graduation, Sarah worked as a graphic designer for Logos Bible Software in Bellingham, Washington, for more than four years. She helped create a new brand identity for that company, and she implemented it in site content, email marketing pieces, web-based ads in Flash (remember, this was way back in 2010), and even in videos she helped produce.
Sarah was also developer relations coordinator for the company. She worked in PHP, AJAX, and the Big Three of modern web development — HTML5, CSS3, and JavaScript.
Sarah then returned to the Bay Area, where she took contract positions and worked as a freelancer for two and a half years.
Recently, Sarah took a position as a web developer for Asana, a company that makes communication tools for teams to use. Its slogan is “Teamwork without email.” Web development is crucial to the product itself, not just to the company’s website that describes what it makes and how to buy it.
You can see Sarah’s LinkedIn site in Figure 16-1. You can also visit it yourself at www.linkedin.com/in/sarahrudder.
Check out Sarah’s portfolio site as an example of a good portfolio site. We include a few screenshots to illustrate our points. If you can, however, you should also check out Sarah’s site yourself. It’s at www.sarahrudder.com. You can see the home page in Figure 16-2. Sarah has chosen to put everything on a single page.
Single-page websites have become popular as a way to quickly get across a focused idea or set of information, without inflicting the complexities of creating and maintaining navigation between pages on the site’s owner, nor inflicting the complexities of finding things located at different spots on the website on users. The user just has to scroll up and down, and everything in the single-page website is revealed.
Using a single-page website doesn’t excuse you from the need to do web design, though. Like any good web developer, Sarah knows that a well-designed site makes a visual statement when you first see it.
This means that the home page of the site — which is the whole site, in this case — and, in particular, the area above the fold — are extraordinarily important in setting expectations for the site as a whole.
Of course, people look at the web on all sorts of devices these days. But generally, above the fold refers to content in the top 350 to 400 pixels of a web page.
Take a look at what Sarah has put above the fold on her portfolio site:
The part of Sarah’s home page that’s above the fold conveys many powerful messages, and even offers a fair amount of functionality, with just a few words, icons, and a single large image. Visitors can definitely figure out immediately if they want to scroll down and learn more, or go somewhere else — and that’s one of the key things that any web developer tries to accomplish with her page.
We can describe the rest of Sarah’s home page, and the entire site, at the same time because the entire site is only one page. Figure 16-3 shows another screenshot of the home page, from farther down on the page. However, the entire home page is about a dozen screens deep. To scroll down through all of it yourself, go to www.sarahrudder.com.
Here’s what you’ll find on the rest of the page:
These pages clearly show Sarah’s graphic design expertise because they’re full of information, but feel light and open. They also use color and photographs effectively.
By providing so many examples, Sarah also helps those who want a designer with expertise in a certain kind of content. Someone creating a medical-oriented site, for instance, would see lots of examples from that field here: someone creating a sports-oriented site, not so much. Sarah doesn’t make any broad claims about what she is or isn’t good at; she lets her work speak for itself.
Sarah’s work leaves a strong overall impression: If you had a medium-sized web project to do, you’d certainly feel assured by both of these projects that Sarah was someone who could lead the project or, if you already had a lead in mind, be a big contributor to it.
You also get the impression, because of the extent of the examples provided, that Sarah might be a good person to bring on board if you needed something similar to her previous work done quickly, yet with polish.
There’s a funny line on Sarah Rudder’s portfolio site about working with teams of developers: “I got along so well with the developers that I married one.”
The words “I married one” are a link, and they go to the site of Sarah’s husband, Matt Rudder. Matt’s portfolio site is shown in Figure 16-4. You can also visit it at mattrudder.com.
Matt’s a software developer, so, unlike his wife Sarah, Matt can’t just show graphics that he created and let the site visitor figure out that he created them. Instead, he shows product logos and describes his contribution to each project.
Here are some highlights of Matt’s site:
Note that Matt’s site is attractive, interesting, and not very wordy. Yet it’s full of relevant technical terms for web development work, including C++, Direct3D, ActionScript, JavaScript, HTML5, and much more. Someone holding a job requisition in his hands could quickly see whether Matt had at least some of the specific skills needed for the position he was trying to fill.
Matt’s resume is shown in Figure 16-5. You can access it at mattrudder.com/media/Matt-Rudder-Resume.pdf.
You can compare Matt’s PDF resume to his LinkedIn page, shown in Figure 16-6. See his LinkedIn page at www.linkedin.com/in/mattrudder.
Matt’s resume is full of technical terms, even more so than the home page of his portfolio. It includes a link to his GitHub repository and uses an innovative format to list key technologies and programming languages down the left side of the resume.
Matt follows an older model, which many people still follow today, of fitting his entire resume into one side of one page of paper. (Rather than the two-page resume that can be printed, double-sided, on a single sheet of paper, as we recommend for most resumes.)
By using this model, Matt provides a brief chronological resume and a list of selected projects without making entirely clear when some of the project work happened. This leaves the question hanging, likely to be answered in a phone screen or job interview.
The portfolio sites for the Rudders are great examples of what you want in a portfolio site of your own. Attractive, interesting, easy to digest, and demonstrating that you’re plugged into the web development world as a fully capable professional.
You need a portfolio site because the nature of how we get work has changed. Often, potential employers are researching you online well before you’re even aware of it.
A portfolio site does several things that put you well ahead of most jobseekers:
Creating a portfolio site is the single biggest thing that most people in web development can do to boost their careers. You may well find that a resume gets you an interview, but a portfolio site gets you the job. Get going on starting your portfolio site — or improving your existing one — today!