11
Speak Up: Effective Verbal Engagement

Your presence in front of your students is a key part of your teaching success. The skills you need to acquire will take practice and patience. There is no magic formula that will turn you into a great instructor overnight. The important thing is to improve in at least one area every time you have the opportunity to teach. When you do, you will learn—by doing. After all, facilitating technical training is a skill that requires proficiency. You will learn just like your students, except that they are learning about your product solutions, and you are getting better at teaching them.

In Chapter 7 I differentiated between a presentation and a training class. In Chapter 8 I encouraged you to focus on becoming a facilitator, instead of an expert. There are many other comparisons I could make here that would help to differentiate between an expert’s natural tendency when in front of subject matter beginners and what they need to be. If your LinkedIn page is anything like mine, you have seen many different memes about the difference between a manager and a leader. While a few wording changes may be required, the spirit of those memes resonates in a learning environment as well. Those who prefer to “manage” will tend to be natural lecturers and presenters, while those who prefer to “lead” will more naturally gravitate toward facilitating.

In the next three chapters, I will pull some of those contrasts together in a practical discussion about how to do more facilitating and less presenting. Good facilitators engage their students, inspiring in them a desire to internalize what they are learning. It starts by being a good communicator in the classroom. The most obvious way you communicate to your students is by speaking to them. The verbal skills you must acquire are numerous and may seem daunting. Good news—most are just common sense. The difficulty comes in applying common sense when the job you are doing is an uncommon job.

I’ve broken the sub‐skills required to be a good verbal communicator into ten areas; nine of which I will cover in this chapter. The fear of silence is so important that I will cover that separately in the next chapter. The skills are divided into two main groups. The first group of skills have nothing to do with what is actually stated, but everything to do with how it is received by the listener. These are skills not restricted to speakers. They apply to musicians as well, since they are the way we color, or decorate, our words to give them meaning. I refer to them as decorative speaking. The second set applies to what is actually stated and is most challenging for those who must improvise or teach in a setting where you do not have the opportunity or desire to rehearse every word or memorize your speech—this skillset I refer to as declarative speaking.

Decorative Speaking

What makes music interesting and enjoyable is the variety of ways the sounds are decorated. Some of you would prefer to listen to hard rock, while others would love a classical concerto. We would all agree, however, that if musicians don’t decorate the music—if it is monotone, or consisting of one tone, with no variety—the music is not enjoyable to listen to.

The same is true when you are speaking. In many ways, speaking differs very little from singing. I am a choir director. Often I find myself teaching my choir how to “speak” certain words or sounds. Here, I’m doing just the opposite. I’m teaching speakers how to “sing.” It is no secret that taking voice lessons is helpful to improve your public speaking ability and that many singers are also good public speakers.

What makes singers better speakers is less about their musical abilities and more that they have learned to control what sounds they want the audience to hear. Even if you have no musical ability at all, you can learn to control six things that good singers are in control of at all times. When you do, you will find it will dramatically improve your speaking ability. Those six things are energy (or emotion), breathing, pitch, tempo, volume, and articulation.

Controlled Energy

I’ll start with the one that is the hardest for me. It is not unusual for me to go to the restroom prior to starting a training class simply to pump my fists, slap my cheeks, and tell myself to get energetic, almost like a boxer dancing around before a big fight! As the instructor, I am well aware that the beginning of a class is critical in setting the tone for the rest of the training.

Musicians are often more energized by the music than they are the crowds. You might be surprised to know how many of them are actually introverts. I happen to be an introvert as well. When I have the opportunity to teach about adult learning, I get energized by the topic. Often, when someone thanks me for my obvious passion and enthusiasm for teaching adults, I smile inwardly, knowing that I will crash, exhausted when I get home.

You may be different. You may need to calm yourself and tone down your energy before starting the class. The key is control and knowing what is best for you.

Too much energy can lead to speaking too fast, too loudly, or not listening well, all things I’ll cover later in this chapter. Too little energy will rub off quickly on your students. They will never have more energy, or be more eager to learn, than you are to teach them.

Controlled Breathing

Many speakers never think about controlling how or when they breathe. This may sound overly simplistic, but air is important. You will not be able to control your pitch and volume without first controlling your breathing. I have helped many people overcome their nerves simply by taking the focus off of nerves and focusing on breath control. I don’t even tell them it is to help their nerves. In a way, that is merely a secondary benefit, though it is often the more appreciated one!

The way to start controlling your breathing is to make sure you are breathing properly. Many people breathe differently when they are nervous than they do when they are at rest. Try this simple exercise.

What you are doing is breathing from your diaphragm, a muscle under your lungs that pulls the air down. You are filling your lungs to their total capacity. If you are nervous, however, you will likely do just the opposite—or breathe from your chest. That is because your chest is closer to your mouth and you can get the air there more quickly. Your brain knows you need air and takes over unless you deliberately tell your brain that all is okay, you are still in charge. Breathing quickly from the chest is what is often referred to as hyperventilating, something that won’t happen if you are breathing from your diaphragm.

Controlled Pitch

You may wonder why pitch is important in speaking. You are correct to assume it is not equal to the importance of pitch in music, where precision and consistency are paramount. Speaking pitch is much less precise, but only slightly less important.

The goal here is not to alter your natural speaking range significantly. It may, however, be necessary to stretch it in one or both directions. You may not realize the range of pitch you already have. Try this fun experiment, one I borrow from the game, Moods, by Hasbro.

Exercise 11.1 The influence of pitch on our words

Pretend you are a boss, speaking to one of your employees. Choose one of the following “moods” and then read the phrase below.

  1. Arrogant
  2. Happy
  3. Angry
  4. Serious
  5. Indifferent
  6. Sneaky

Come see me in my office.

Notice that your pitch changes with the different moods. As you get more excited, your pitch tends to rise. “Indifferent” was likely toward the lower end of your normal range. And why isn’t there a “normal” mood? Because you are always communicating something. Either you are excited about what you are teaching them, or you are indifferent, or some range of other emotion, but you are not communicating “normal.”

But why does this matter to trainers? Because often times, even with technical training, what you say is less important than how you say it. Communicating an excitement and confidence is crucial, both for the success of your product and for your success as an instructor.

Another thing to remember about pitch is to maintain the pitch energy through your entire thought, sentence, or phrase. Many new speakers start a sentence with energy and end it in a fizzle. The end of your sentence is just as important as the beginning. Make sure it sounds that way!

Controlled Tempo

Another crucial area of control is tempo. Unlike musicians, who have rhythms and accompanying instruments to keep their tempos in check, speakers must control their own tempo. Most trainers speak too fast. David Lewis and G. Riley Mills use techniques used by professional performers to help business people (and trainers) learn to communicate better. In their seminars and in their book, The Pin Drop Principle, they suggest that most of the well‐known speeches average around 125–150 words per minute. They suggest an exercise using the first 125 words of Lincoln’s Gettysburg Address to find out what your average tempo is. I have used that exercise a number of times and have found that most students complete the first 125 words well before the 1‐minute mark, usually around 45–50 seconds.

The key is to control your tempo. Earlier, I suggested that you need a lot of energy. Often, however, we tend to speed up when we expend more energy, so it takes more control to keep the tempo down. If you are nervous, you will also tend to speed up, almost as if your brain wants to be done more quickly. It is amazing how slowing down a little can give the students the feeling that you are in control. You may still feel nervous, but you won’t sound nervous, simply because you’ve reduced your tempo.

If you are one of the very few who speaks too slowly, work on controlling a slightly faster tempo. You still need to be you. Don’t lose your authenticity while employing any of these techniques. Also, remember that this is an average tempo across a longer period of time than just 1 minute and it includes pauses between thoughts. In Martin Luther King Jr.’s famous “I Have a Dream” speech, he has portions that were delivered at a much slower rate than 125 words per minute and portions toward the end that were much faster. The average, however, came out at right around 119 words per minute. 1

Controlled Volume

If speakers tend to speak too fast, they also tend to speak too quietly. Most trainers are not a good judge of what their volume should be. It should not be difficult, however, once you shed the idea of merely giving a lecture and begin to facilitate the learning as a two‐way conversation. It will be much more obvious if your students are not hearing you well when you are asking questions and inviting feedback on a regular basis.

As with the other elements, the key here is both control and variety. The issue is not a matter of sometimes speaking too quietly, or sometimes raising your volume. Problems arise when students must consistently strain to hear you or feel as if you are constantly shouting at them. Variety is good. Consistent extremes are not.

If you are teaching in a classroom arrangement with multiple rows of seating, verify that from the back row they can hear you well. One of the main reasons I like the U'shaped classroom is because I can get equally close to everyone.

For a number of years, I worked for a professional audio company and had the opportunity to work alongside some of the best audio engineers in the industry. One thing I learned was the direct correlation between hearing and fatigue. When a student has to strain to hear, their brain must concentrate on hearing instead of understanding and it gets tired faster.

That is more than just an interesting bit of information. According to one US government source, about 13% of adults have hearing loss in both ears. 2 That means that if you have even a small class, you are likely to have at least one student with hearing loss. It is not inappropriate to speak just a little louder when speaking to a group of people. Combining a slightly louder speaking volume with regular eye contact will increase retention and reduce fatigue and disinterest in your students, and students with hearing loss will be grateful.

Controlled Articulation

Articulating your words well will also help your students’ brains to focus on learning the concepts you are teaching instead of trying to decipher the words themselves. This is especially important when teaching students in a multicultural setting or those for whom English is not their first language.

The key to all of these musical elements is control and variety. Too much volume all the time can be a drag. I like to deliberately get quiet when I want to get everyone’s attention to say something very important. The key word there is “deliberately.” Even over‐articulating can make you sound fake as if you’re seeking to sound superior to your students. Make sure you get feedback from a trusted source or record yourself so you can know where you need to improve.

Declarative Speaking

Impromptu speakers have some things to perfect that vocal musicians do not. Because their music is prewritten, they don’t have to worry about things like jargon, verbal crutches, or poor grammar. Okay, maybe their songs use poor grammar, but that is the writer’s fault, not their own. These few items refer to what is actually stated and why it is important to get it right. This requires controlling jargon, not using unnecessary words, and not allowing poor grammar to be a distraction.

Controlled Jargon

Every industry has its own set of jargon. It is impossible to get rid of it completely. Nor would you want to. If someone is seeking to become an expert in your industry, the language of the industry must come with it. But it must be controlled. Use it, but use it deliberately. Your audience may include both veterans of your industry and novices who have not yet learned the jargon. You should be especially aware of acronyms and terms you use specifically in your company.

There are two important things to avoid when tempted to use jargon. First, avoid assuming your students know it. Always explain the term. Don’t ask them if they know it, just do it. Second, don’t use jargon to impress your students. You don’t need to impress them. You’re the instructor; they’re already impressed.

Verbal Crutches

Singers are lucky. They don’t need verbal crutches. Verbal crutches are extra words speakers insert into their sentences that do not provide any value to the sentence. “Umm” and “ah” gets all the bad publicity, but umm is not alone.

The main reason we throw in extra words like umm and ah are because our mind and our mouths are at two different points in the conversation. You rarely think about the actual word you are speaking right now. Instead, your mind is somewhere ahead, trying to navigate the dictionary for words further along in the sentence. When the words you are speaking start to catch up and get uncomfortably close to where your mind is fumbling around for the right word, you throw in an extra word or catchy phrase.

Occasionally, a crutch can start out of good intentions and then turn into a bad habit. For example, I struggled with ending many of my thoughts with the same phrase/question, “Do you understand what I mean?” In the beginning my intentions were good. I was trying to include the students and verify their understanding. But there are better ways to engage them, rather than a habitual question with an expected “yes” for an answer.

So what is the answer to getting rid of your verbal crutches? First, admit that you have them. Almost all of us do. Those that don’t have likely worked hard to rid themselves of them and probably continue to do so on a regular basis. Second, understand why you use them. While most verbal crutches start as an attempt to buy time for your brain, they can turn into a habit. You might try the following nonscientific exercise. It may help to determine how to address the problem.

Exercise 11.2 Counting your verbal crutches

Record yourself speaking about a topic of your choice for 3–5 minutes. Replay the recording and count the word crutches. Now answer the following questions:

  1. How many verbal crutches did you count? Give one for each verbal crutch up to 10.
  2. How well do you know the topic? On a scale of 1–10, 1 being completely new to it and 10 being an expert.
  3. How many times have you given this lecture/speech/training? Give 1 for each time you’ve delivered it up to 10.

If you scored 3–22, the verbal crutches are likely a communication issue. If you scored 23–30, it is likely a bad habit.

If Your Use of Verbal Crutches Is a Communication Issue

Knowing that the use of verbal crutches stems from a communication gap between two simultaneous streams of information—one between your brain and your mouth and one between your mouth and your listeners—will help you to develop a solution. The most common and successful solution is to simply replace the verbal crutch with silence. Small amounts of silence (try timing how long it takes you to say “umm!”) are actually appealing to the human ear, and your students are not likely to detect the silence, much less be annoyed. All of them would prefer silence to a repetitious “umm,” or any other word.

The second way is to become extremely familiar with your topic—and not just the topic, but the structure of the training you are delivering. Take advantage of natural breaks to look ahead and be prepared for what is coming. The first few times you teach a class you may only be able to look at the next topic or agenda item, but if you deliberately stretch yourself, you will find that you can look further and further ahead. If you combine that with a deliberate practice of pausing (even for a split second) when you want to say a crutch word, you will find that you can reduce the crutch words significantly in a short time.

If Your Use of Verbal Crutches Is a Habit

If a verbal crutch has become a habit, or just part of your regular speech, the most important thing is awareness. Most people are too polite to point out our verbal faults, so find a friend or confidant you can trust to help with this. Create practice sessions where you talk about a particular topic for 3–5 minutes and allow them to record you or count your crutch words. The approach should be similar to physical exercise. Look for small gains over a period of time; don’t try to conquer verbal crutches all at once. Beware of simply replacing the word or phrase with another one. The only thing you want to replace unnecessary words with is silence. If your city has an organization like Toastmasters, I encourage participation. It will help cure this habit.

Poor Grammar

The main goal in eliminating jargon and verbal crutches is the same one underlying the goal of using correct grammar—avoiding any distractions to the learning process. No one expects you to be a grammar instructor (unless you are!), and we all make mistakes. I will not list here all the mistakes that could be made—this is not a grammar book. What I do want to emphasize is the importance of eliminating egregious errors that will interfere with the message you are trying to deliver. If you struggle with certain grammar issues, don’t try to correct all of them at once. Pick one or two and work to correct them.

Conclusion

You can quickly learn to control these nine (and soon to be ten) items. The key is to work on one of them at a time. The approach I mentioned for verbal crutches works for each of these areas. Find someone who you trust, tell them which area you are working on, and ask them to help you. Being aware of what your strengths and weaknesses are is important. A great way to see that for yourself is to record yourself teaching a class. Even just 10–15 minutes is probably enough to detect which things you need to work on. Use that video to fill out the self‐evaluation sheet on the next page. Even if you use a live class to record yourself for future learning, don’t approach the class as a practice session. Practice should happen outside of the performance hall. And don’t forget that practice doesn’t make perfect; it makes permanent. Be careful to practice the right things and get regular feedback. Only then can your practice pay off in a perfect performance.

Making It Practical

What you tell your students is important. The way you deliver the message is also important. Even experienced public speakers need to make sure they stay in control of both their declarative and decorative speech.

  1. What do you think is the difference between decorative speaking and declarative speaking?
  2. Complete the worksheet shown in Table 11.1.

Table 11.1 Verbal communication chart.

Verbal communication
Without sharing information, mark three areas you believe are a strength of yours and three that you feel you need to improve most in. Ask a friend or coworker to do the same. Compare your results.
An area of strength An area to improve
Decorative Energy Your students will not be more excited to learn than you are to teach. Demonstrate an enthusiasm and passion that inspires your students to take the learning beyond the classroom.
Breathing The best way to control nerves is to breathe properly. Demonstrate control of your nerves and related influences, like tempo and word crutches as a result of controlling your breathing.
Pitch What you say is often less important than how you say it. Demonstrate a variety of tone and interesting speech that is colorful and pleasant to listen to and demonstrates communication through more than just the words that are spoken.
Tempo Learning happens at the rate of absorption. Demonstrate an ability to control your tempo and to use pauses, questions, and other absorption techniques in a facilitation environment.
Volume Students cannot focus on learning when they are struggling to hear. Demonstrate an ability to speak at a volume that makes learning easy and to use a variety of volumes to generate interest and control in the classroom.
Articulation Students cannot learn if they cannot understand. Demonstrate an ability to enunciate words so that students understand clearly and accurately the first time.
Declarative Jargon Jargon adds unclear language that disrupts learning. Demonstrate the courtesy of defining acronyms and other industry jargon the first time you use it. Don’t assume that your students already know it.
Grammar If it is worth saying, it is worth saying correctly. Demonstrate a sensitivity toward using correct even if imperfect grammar. The goal is to be understood without being a distraction.
Word crutches Unnecessary words are unnecessary. Demonstrate an ability to remove clutter so students absorb information quickly.
Silence Perhaps the most unused communication tool is silence. Demonstrate a willingness to embrace silence as a teaching tool. If it is worth teaching, it is worth giving them the time to absorb it.

Before you read Chapter 12, “Shut Up: Effective Listening and Engagement,” answer these two questions.

  1. Explain why you think instructors need to be better listeners.
  2. Describe your opinion about the following statement: “You can’t engage your students if you aren’t listening to them.”

Notes

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