Execution Phase

This next section outlines a week-by-week process that will guide you through the ExO Sprint. Remember that there are two streams in an ExO Sprint—Edge and Core—and whether you do one or both depends on your objectives.

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Are you a leading organization wanting not only to transform yourself but also the industry or industries in which you operate? Perhaps even create new industries? If so, assignments for both the Edge Stream and Core Stream apply.

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Are you an established organization wanting to keep your existing business safe by adapting it to external industry disruption? If so, skip ahead to the Core Stream assignments.

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Are you an entrepreneur wanting to disrupt an industry by creating an Exponential Organization from the ground up? A local business looking to scale globally? In these cases, only Edge Stream assignments apply.

Regardless of your path, at the end of 10 weeks, you will have created a validated set of ExO initiatives and/or new ExOs, as well as a clear understanding of how to implement them.

When you select ExO Sprint participants, you will also decide how many Edge and Core teams to form. The number of teams determines the number of resulting initiatives. Each team will complete individual weekly assignments and come together as a group at the beginning, midpoint, and end of the ExO Sprint.

As you will see, each week's assignments include a list of tasks and a resource guide that will aid in those tasks.

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SAMPLE CASE STUDY

To help illustrate how to execute an ExO Sprint, we have created a fictitious case study. Although the tasks outlined are a simplification of those you will need to complete for your own ExO Sprint, the case study's ExO development is designed to aid understanding of the weekly assignments.

ORGANIZATION:

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Eco Places

image 110 countries  image 10 weeks

An international chain of environmentally friendly hotels, Eco Places runs more than 500 hotels around the world

Industry: Hospitality

Business Model: Renting proprietary hotel rooms

Size: Over 25,000 rooms

Locations: 110 countries

THE EXO SPRINT:

The company's goal is to establish a leading position in the hospitality industry. After running the Preparation phase, the leadership team defined the following approach for its ExO Sprint.

Note: This case study could be applied to any other kind of hotel chain (traditional, boutique, bed and breakfast, etc.). You don't need to go with an eco-type project to make an exponential impact and change the world for the better. Any organization can run an ExO Sprint!

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