Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.

– Margaret Meade

Regardless of whether your current organization is an industry leader or a smaller player, it must transform if it is to thrive in the face of industry disruption from unexpected external sources. (New players should build agility in from the start.) This book, and the process it guides you through, is designed to be applicable to organizations of all shapes and sizes.

Whether you are an entrepreneur or an intrapreneur, a leader of a large enterprise or a small one, or simply a champion for change, the underlying ExO principles are the same.

Are you an entrepreneur or part of a startup team looking to disrupt an industry by creating a new Exponential Organization from the ground up? If so, you are in the fortunate position of being able to start with a blank slate. As such, you'll follow the Edge Stream.

Are you an innovation-oriented leader looking to keep your company safe by adapting it to external industry disruption? If so, you will apply the Core Stream to focus within your existing business.

Are you a disruption-oriented leader looking not only to transform your own business but also the industry within which it operates? Or perhaps even create a new one? Apply both the Edge and Core streams to meet these goals.