Preface: Welcome to Your Personal Ethical Journey
1 Ethical Issues and Analytical Procedures
The Systematic Ethical Analysis (SEA)
Subject and Image Manipulations
Professionalism Typifies Credibility
5 Advertising and Public Relations
Values Exemplified: The TARES Test
Public Relations Manipulations
6 Typography and Graphic Design
Johannes Gutenberg and the Birth of Typography
7 Informational Graphics and Cartoons
Concerns with Public Commentary
Conclusion: Let Empathy Be Your Guide
Appendix A: Interviews with Professionals
Appendix B: The 10-Step Systematic Ethical Analysis
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