ABOUT THE AUTHOR

Sara Wachter-Boettcher is an independent content strategist, writer, editor, and consultant. She got this way after stints as a journalist, copywriter, and Web writer, during which she became increasingly dissatisfied with the chaos typically found in Web content projects. In 2008, she launched a content strategy practice at her past agency, and started working closely with IA and UX teams to build a better way forward.

Today, Sara focuses on designing systems for flexible, adaptable content, with a heavy interest in making content mobile-ready and future-friendly. When she’s not consulting with clients or partnering with agencies, she’s serving as editor in chief of A List Apart, contributing to publications like Contents magazine, and speaking about content strategy, user experience, and related topics at conferences worldwide. You can read more at sarawb.com.