While out-of-the-box marketing capabilities in Microsoft Dynamics CRM are extensive, ISV products such as ClickDimensions and CoreMotives accelerate the event management features and augment the role of a marketer. In this concluding chapter, you learned how to leverage two very popular marketplace tools, ClickDimensions and CoreMotives, to give an edge to your marketing possibilities using the e-mail marketing and web tracking features. While both products are very similar in the features they provide, there are implementation differences in the way the features can be leveraged. The intent is to help you gain an understanding of both, and depending on the choice your company makes, you can use them to benefit your marketing activities.