Analyzing the campaign response is an effective mechanism to capture the feedback on a campaign. It captures leads and converts them into opportunities. In this chapter, you learned the different ways of creating a campaign response, managing the lifecycle of the response, and converting them into leads and opportunities. In addition, you also learned how to measure the response using the Campaign Performance report. In the next chapter, you will learn how to use Microsoft Dynamics CRM 2013 to track the key marketing metrics, get an insight into your marketing data, and create measurable goals for your marketing team.