About the Authors
Mixergy calls John Lawson a “power seller.” American Express hawks him as their “featured businessman.” Startup Nation says he’s the “savviest” in Social Media and Small Biz Trends named him “Influencer” of the year. He is an award-winning Social Media Strategist, a spokesperson for several corporations, a commercial television personality and a sought after Keynote Speaker, Trainer/Instructor and conference panelist.
John is also the founder of ColderIce Media, an eCommerce education, training and consultant agency headquartered in Atlanta, Georgia, and 3rd Power Outlet his online clothing business has executed more than 350,000 online transactions resulting in more than $25 million dollars in sales.
His easy humor, combined with his concrete knowledge and expertise in Social Business and eCommerce, has put him in front of tens of thousands of businessmen and women around the world. He has traveled to nearly a dozen countries to teach would be millionaires how to achieve their internet business goals. His ability to convey complex concepts in an understandable language has made him “the toast of the town” on the Social Media speaking circuit.
As editor of the industry leading ColderICE.com blog, John dispenses his down-to-earth wisdom in a matter-of-fact manner that charms and enthralls his audiences. He’s not merely a talking head. John has proven that he is the ‘real deal’ when it comes to knowing how to navigate the intricacies of the Internet and in teaching others how to successfully do what he has already done.
Debra Schepp is the author of 19 books, including How to Find a Job on LinkedIn, Facebook, Twitter, and Google+; eBay Power-Seller Secrets; and How to Make Money with YouTube.
The first edition of her LinkedIn book resulted in her being honored by the National Press Club at the 32nd Annual and Book Fair and Authors’ Night. The Washington Post named her YouTube book among the top 10 business books of the year. She has been interviewed many times by national media including LIFE Magazine, Forbes, and Entrepreneur magazine. She has also appeared on many radio shows and her work has been featured in publications such as Newsweek, the Chicago Tribune, Parade, and LIFE magazine.
As a former editor for McGraw-Hill and Gartner Group, she has been writing about living and working online since the 1980s! This is her first collaboration with John. She lives in rural Maryland with her usual coauthor, husband Brad.