2A

Assessing Your Motivation

The following chapters help you explore why you want to start a business. Since there is so much misinformation about entrepreneurship, I clarify what a business is and explain what it truly means to be an entrepreneur. I also help you gain an understanding of many of the inaccurate, yet commonly held, beliefs about various aspects of business ownership. This allows you to work from a foundation of reality in regard to entrepreneurship.

Once you understand the foundation of entrepreneurship, you can evaluate your mindset. In your Entrepreneur Equation, your motivation illustrates what you hope to gain in terms of both financial and qualitative rewards from going into business. It is these rewards that have to be substantial enough to outweigh the risks in your personal equation. These chapters also help you assess if you are driven to pursue entrepreneurship based on your personal wants and needs or on a market need. If it is the former, it helps you evaluate whether entrepreneurship is the best option for you to fulfill your needs.