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by Ronn Torossian
For Immediate Release
Cover
Praise For For Immediate Release
Title page
Copyright
Dedication
Contents
Chapter 1: Moving People, Shifting Minds | The Power of Public Relations
Chapter 2: Know Your Own Reality (Or, Don’t Think Your Shit Doesn’t Stink) | Play to Your Strengths . . . Know Thyself (First)
Chapter 3: Talk Isn’t Cheap—It’s Undervalued | Communication Is the Front Line of Good PR
Chapter 4: Surprise Party: How PR Can Help Capture New Customers | And Why You Should Love Them
Chapter 5: Authenticity—Your Personal Calling Card | Don’t Try to Be Something You’re Not
Chapter 6: Getting Out in Front | Capturing Media Attention
Chapter 7: In G-D We Trust, Not the Media | The Press Has a Job to Do—You May Not Like It
Chapter 8: Life Happens: Manage Crises Immediately | Problems Ain’t Going Away on Their Own, and You Can’t Outwork Them
Chapter 9: Give More to Get More | Charity Is Good PR Work
Chapter 10: In Conclusion: Rules for PR Success
About 5W Public Relations
Acknowledgments and Respect
Index
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Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
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