This book is designed to provide accurate and authoritative information about PR and marketing principles. The publisher is not engaged in rendering legal accounting, or other professional services, by publishing this book. If any such assistance is required, the services of a qualified financial professional should be sought. The publisher will not be responsible for any liability, loss, or risk incurred as a result of the use and application of any information contained in this book.

Copyright © 2011 Ronn Torossian

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

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Library of Congress Cataloging-in-Publication Data

Torossian, Ronn.

For immediate release : shape minds, build brands, and deliver results

with game-changing public relations / Ronn Torossian with Karen Kelly.

p. cm.

Includes bibliographical references and index.

ISBN 978-1-936661-16-9 (hardback)

1. Advertising. 2. Publicity. 3. Branding (Marketing) 4. Customer

relations. 5. Public relations I. Kelly, Karen, 1958– II. Title.

HF5823.T657 2011

659.2—dc23

2011028865

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