Chapter 16
The Wrap-Up

In this book, we have discussed the entire sales process from the salesperson's perspective and have showcased over 100 tools for the modern salesperson.

Your takeaways should be:

  1. How to figure out your ideal customer profile (ICP)
  2. How to map your total addressable market (TAM)
  3. How to find the companies in your TAM and harvest accurate data
  4. How to build lists of potential buyers
  5. How to find the contact information of potential buyers at scale
  6. How to find different strategies for targeting prospects
  7. How to properly segment lists
  8. How to look at the messaging process and how to track, measure, and optimize your outbound e-mails
  9. How to implement outsourcing and how to hire, train, and manage virtual assistants
  10. How to pick a CRM system that best fits your needs
  11. The best ways to nurture and follow up leads
  12. The process of preparing for your first call
  13. How to negotiate, handle objections, and close the deal
  14. How to navigate introductions, how to phrase introductions, and how to get your point across
  15. The importance of asking for referrals
  16. How to use bonus sales hacks

Now you are ready to put everything to good use.

I'll leave you with this: if you or your team embraces this new era in sales, you will be infinitely more effective than your competitors, and you will leave them in the dust. You will win because distribution is king, and these tools will allow you to own distribution at a repeatable and scalable level. Always be testing, measuring, and optimizing, no matter how good the numbers are. You can almost always do better.

Again, this book and list of tools was created and curated for sellers, not managers. This is why we did not dive into software that is geared toward sales team performance, hiring, and management, such as the following:

  • Ambition
  • Rivarly
  • SalesHood
  • Guru
  • InsightSquared
  • Highspot
  • Influitive
  • Gogohire
  • Hired
  • ExecVision
  • HireVue
  • VisiStat
  • and many others

If you have ideas, success stories, or feedback, I would like to hear from you. Please be sure to tell me on Twitter @saleshackerconf or tweet to me personally at @maxalts. I'm always on the lookout for companies and individuals who are doing interesting things in sales.

Visit us at www.SalesHacker.com/library for more resources and bonus material on sales hacking.

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