Table of Contents
1 The basis of a unified content strategy
1 Content: The lifeblood of an organization
Content: Where does it all come from?
Understanding the content silo trap
What is a unified content strategy?
Scope of a unified content strategy
Understanding intelligent content
Intelligent content and content strategy
2 Where does a unified content strategy fit?
3 Enterprise content: Web and beyond
The role of a unified content strategy
Digital publishing, a tsunami of change
The role of a unified content strategy
The evolution of reuse in technical publications
The role of a unified content strategy
The role of a unified content strategy
3 Performing a substantive audit: Determining business requirements
7 What does your customer really need?
Identifying the D.O.S.®: Dangers, opportunities, and strengths
Where a unified content strategy won’t help
9 Analyzing the content lifecycle
Identifying your content lifecycle
Identifying the players, processes, and issues
What’s involved in doing a content audit?
Assessing the quality of the content
Assessing the opportunities for content reuse
Analyzing the content for reuse
Content audit examples for reuse
11 Envisioning your unified content strategy and lifecycle
4 Developing a unified content strategy
12 Content modeling: Adaptive content design
Understanding content modeling
Content first, not mobile first, eBook first, or any other “first”
Structural reuse vs. content reuse
Supporting adaptive design through reuse
When doesn’t reuse make sense?
Roles, responsibilities, and processes
Benefits of metadata to a unified content strategy
Collaborative authoring: Breaking down the silos
17 Change management and governance
Taxonomy and metadata governance
5 Supporting your unified content strategy
Senior content strategist (new role)
Content strategist (modified role)
Content owners (modified role)
External authors (modified role)
Internal authors (modified role)
Business owners/analysts (modified role)
Information architect (modified role)
Information technologists (modified role)
20 The role of content management
A Checklist for implementing a unified content strategy
Phase 2—Developing a unified content strategy
Phase 3—Selecting tools and technologies