The API server has a REST API. REST APIs typically use JSON as their serialization format, and the Kubernetes API server was no different. However, JSON serialization implies marshaling and unmarshaling JSON to native data structures. This is an expensive operation. In a large-scale Kubernetes cluster, a lot of components need to query or update the API server frequently. The cost of all that JSON parsing and composition adds up quickly. In Kubernetes 1.3, the Kubernetes team added an efficient protocol buffers serialization format. The JSON format is still there, but all internal communication between Kubernetes components uses the protocol buffers serialization format.