In this chapter, you used SharePoint to create the Internet presence for a fictional company. This allowed you to walk through the implementation of content deployment between staging and production server. In addition, you used master pages and page layouts to create a consistent and clean look and feel, and content types, site columns, and workflows to create a straightforward process for publishing content such as press releases and technical articles for users who are not advanced Web authors. And finally, you used KPIs to provide high-level indicators for executives and product managers about the status of active bugs.