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by Mark Weiser, Richard Harrington
Professional Web Video
Front Cover
Half Title
Title Page
Copyright
Dedication
CONTENTS
Acknowledgments
INTRODUCTION
Who This Book Is For
What You'll Learn
Our Approach
Our Qualifications
Chapter 1 MAKING GREAT WEB VIDEO
The Opportunity of Web Video
Web Video Development
Budgeting Guidelines
Selecting and Prepping Talent
Chapter 2 ESSENTIAL PREPRODUCTION
Determining Production Needs
Picking an Acquisition Format
Mapping the Production
Essential Planning Documents
Chapter 3 AUDIO IS HALF YOUR PROGRAM
The Limitations of Web Audio
Capturing Good Audio
Other Audio to Acquire
Chapter 4 GREAT VIDEO NEEDS GREAT LIGHTING
Lighting on a Deadline and Budget
Recommended Lighting Instruments
Chapter 5 VIDEOGRAPHY FOR THE WEB
Camera Considerations
Choosing an Acquisition Format
Camera Support Options
Tapeless Acquisition Strategies
Shooting for Portability
Shooting Multicamera Productions
Chapter 6 TELLING YOUR STORY WITH VISUALS
Working with B-roll
Working with Photos
Working with Screen Captures
Working with Speaker Support/Slides
Motion Graphics
Creating a Graphic Identity
Creating Show Graphics
Chapter 7 EDITING CONSIDERATIONS
The Evolution of Nonlinear Editing
Technical Considerations During Editing
Chapter 8 ENCODING VIDEO FOR THE WEB
The Challenge of Encoding
Determining Delivery Format
Compression Tools
Full-Featured Compression Tools
Encoding Advice
Section 508 Compliance
Chapter 9 UNDERSTANDING FLASH VIDEO
Delivery of Flash Video
Essential Flash Formats
Essential Tools for Creating Flash Video
Creating a Custom Player with Flash Professional
Preprocessing for Video-Sharing Sites
Chapter 10 PODCASTING AND RSS ESSENTIALS
A Clear Definition of Podcasting
An Overview of RSS
Developing an RSS Feed
Anatomy of a Feed
Programming the Feed
Delivering Podcasts with Apple Compatibility
Publishing an RSS Feed
Chapter 11 HOSTING WEB VIDEO
Website Requirements
Budgeting for Hosting
Hosting Requirements
Selected Hosting Vendors
Chapter 12 PROMOTING YOUR VIDEO
Essential Groundwork
Hyper-Syndication Strategies
Social Media Tools
Additional Promotional Strategies
Build a Relationship with Your Audience
Chapter 13 MONETIZING YOUR VIDEO
Potential Revenue Sources
Working with Sponsors and Advertisers
Selling Your Content
The Road Ahead
INDEX
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PROFESSIONAL
WEB VIDEO
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