- Cover Page
- Title Page
- Copyright Page
- Contents
- Acknowledgments
- Introduction
- Chapter 1 - Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales
- Chapter 2 - The Social Triangle of Online Sales Success: Bringing together Social Marketing, Social Commerce, and Social Support
- Chapter 3 - Speaking a New Language: The Ten Most Important Rules for Online Social Interactions
- Rule #1: Be Genuine
- Rule #2: Listen, Listen, Listen
- Rule #3: Be Responsive
- Rule #4: Follow the Leader
- Rule #5: Tailor the Conversation
- Rule #6: Be Helpful
- Rule #7: Identify the Enter and Exit Signs
- Rule #8: Maintain the Separation of Professional and Personal
- Rule #9: Be Consistent
- Rule #10: Admit when you're Wrong
- Chapter 4 - More than Lead Scraping: The Benefits of Un-Selling in Social Media
- Chapter 5 - Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales
- Chapter 6 - Content, Engagement, and Building a Relationship: Pulling the Social Customer through the Online Sales Funnel
- Chapter 7 - Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers
- Chapter 8 - Time is Money: Building Social Selling into your Schedule
- Chapter 9 - Free and Not Quite Free: Determining your Budget
- Chapter 10 - Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan
- Chapter 11 - Linkedin: Turning Connections into Sales
- Chapter 12 - Twitter: Social Selling in 140 Characters or Less
- Chapter 13 - Facebook, Google+, and Online Communities: Targeting your Social Customer Base
- Chapter 14 - The Rise of Visual Content and its Influence on Sales: YouTube, Pinterest, Infographics, and More
- Visual Content that Helps Convey your Message
- Incorporating Visual Content into your Sales Process
- Sharing Visual Content Using Apps
- Social Sharing Platforms Made for Promoting Visual Content
- Putting your Videos on YouTube
- Pinning your Visual Content to Pinterest
- Sharing Top-Performing Presentations on SlideShare
- Chapter 15 - Social Selling Trends: Harnessing the Growth of Mobile Sales
- Chapter 16 - Case Studies: Social Success Stories for B2C and B2B
- Notes
- Index
- About the Author
- Free Sample Chapter from New Sales. Simplified.
THE ART OF SOCIAL SELLING
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
Shannon Belew
AMERICAN MANAGEMENT ASSOCIATION
New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco Shanghai • Tokyo • Toronto • Washington, D.C.
-
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.