In Chapter 9, we explore the nature of innovative products, specifically their increasing reliance on software as the discriminator. We discuss best practices for innovative product development, and we explore the nature of the complexity of IT product development and propose both technical and managerial strategies to manage and capitalize on this complexity.

In Chapter 10, we present a case for the business analyst’s becoming a major player in helping companies transition to innovation-driven organizations.

In Chapter 11, we propose strategic communication techniques to drive innovative decisions.