Contents

About the author

Acknowledgements

Introduction to the second edition: what’s new?

Introduction to the first edition

The Leadership7

Part 1 Your leadership self

First days in the job

Demeanour: setting the tone

Leadership principles

Trusting your instincts

Focusing on what matters

Managing meetings

Time management

You and your boss

Part 2 Vision and strategy: the leadership mantra

Setting and selling a vision

Leading strategy

Leadership priorities

Part 3 Your leadership team

Forming your leadership team

Leading your leadership team

121s

Your team is more skilled than you

Part 4 Leading change

The change imperative

Managing change

Resistance to change

Credibility from repetition

Part 5 Leading your team: performance excellence

Process: making the right things happen at the right time

Team meetings

People performance management

Interpersonal conflict

The difficult interview

Objectives and incentives

Part 6 Leading internationally

International leadership culture

International strategy

International prioritisation

Team members in other countries

Part 7 Leading efficiency: reducing cost

Understanding cost

Managing costs

Supplier strategies

Part 8 Sales: customers leading you

The importance of the customer

The customer journey 1: customer experience

The customer journey 2: technology journey

Sell! Sell! Sell!

Part 9 Marketing: leading the market

Marketing is everyone

Branding and organisational identity

Communications: getting the message over

Part 10 Leading digital innovation

Digital transformations

Leading digital product development

Digital skills revolution

Part 11 Learning: leadership development

The knowledge premium

Awaydays

Seeking feedback

Index

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