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End User License Agreement
by Simon Morton
The Presentation Lab: Learn the Formula Behind Powerful Presentations
Foreword
Element A: Introduction
A1: Before We Get Started . . . The Presentation Labs Hypothesis
A2: Welcome to the Presentation Lab
A3: What This Book Is Not About . . .
A4: The Impact (& Source) of Poor Presentations
A5: Myth Busting
Element B: The Basic Tools for the Job
B1: The Power of Inspiration: From Okay . . . to Good . . . to Optimized
B2: The Appliance of Science: A Beginner’s Guide
B3: Business Storytelling: What’s All the Fuss About?
B4: Business Storytelling: Getting Your Story Straight
B5: Introducing Presentation Optimization
Element C: The Base Elements of Your Presentation
C1: The Base Elements of Your Presentation
C2: Respect the Audience
C3: Audiences: The Most Complex of Beasts . . .
C4: The Audience Pathway
C5: Message: What’s the Point?
C6: Messaging: Simplicity Is Not Stupidity
C7: Give Them Something They Will Remember . . . And Then Let It Travel
C8: Structuring Your Message: The Power of the Storyflow
Element D: Creating Compelling Content
D1: What Is Content?
D2: Slicing Up Your Content (With a Little Help from Occam’s Razor)
D3: Valuable Visuals
D4: A Picture Paints a Thousand (Different) Words . . .
D5: Open Access Imagery
D6: Art over Effectiveness
D7: Dealing with Data
D8: From Visual Concept to Visual Presentation Aid
D9: In Conclusion
Element E: Delivering the Final Results
E1: PowerPoint, the Shed, & an Electric Screwdriver
E2: What Is Blended Presenting?
E3: Understanding the Presentation Landscape
E4: Blended Presenting: A Customer’s Tale
E5: Tools for the Job
E6: Something for the Sales Managers
Element F: Putting the Theory into Practice
Element G: In Case of Emergency . . . Strategies for Dealing with Last Minute Deadlines
Element H: Conclusion
References
Index
End User License Agreement
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WILEY END USER LICENSE AGREEMENT
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www.wiley.com/go/eula
to access Wiley’s ebook EULA.
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